Out of Home - July/August 2014 - 16
CONSUMERS
for
By Louis M. Brill
BRAND
CONNECTIVITY
16 | out of home magazine | july | august 2014
SAN FRANCISCO - Imagine playing a game of tennis where,
once the ball is served, you move your arms back and forth
to direct the ball on a trip around the world. Or, maybe, create
your perfect cup of coffee in a busy train station ... by making
lifestyle selections on a large electronic wall.
And, you're not hallucinating, either. Welcome to experiential
brand awareness, offered up by San Francisco-based Helios
Interactive.
Helios, as described by co-founder Michael Schaiman, is
an "experience design studio" providing digital engagement
marketing experiences within the event and retail marketplaces.
"It's all about connecting customers to brands through
various live situation multi-media interfaces," Schaiman says, "It's
all about getting the right message to the right customers, at
the right time and at the right location.
features
Photo courtesy Helios Interactive
COURTING
Out of Home - July/August 2014
Table of Contents for the Digital Edition of Out of Home - July/August 2014
Out of Home - July/August 2014
Contents
From the Publisher
From Our Contributors
When the Local Newspaper Fades
UP! The Organization with Place-Based Digital OOH
Digital Billboards Recent Court Rulings
Courting Consumers for Brand Connectivity
New Tab Ratings: It's About Time (and Speed)
Facing Up To Weather's Worst
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - July/August 2014 - Out of Home - July/August 2014
Out of Home - July/August 2014 - 2
Out of Home - July/August 2014 - 3
Out of Home - July/August 2014 - Contents
Out of Home - July/August 2014 - From the Publisher
Out of Home - July/August 2014 - 6
Out of Home - July/August 2014 - When the Local Newspaper Fades
Out of Home - July/August 2014 - 8
Out of Home - July/August 2014 - 9
Out of Home - July/August 2014 - UP! The Organization with Place-Based Digital OOH
Out of Home - July/August 2014 - 11
Out of Home - July/August 2014 - 12
Out of Home - July/August 2014 - Digital Billboards Recent Court Rulings
Out of Home - July/August 2014 - 14
Out of Home - July/August 2014 - 15
Out of Home - July/August 2014 - Courting Consumers for Brand Connectivity
Out of Home - July/August 2014 - 17
Out of Home - July/August 2014 - 18
Out of Home - July/August 2014 - 19
Out of Home - July/August 2014 - 20
Out of Home - July/August 2014 - 21
Out of Home - July/August 2014 - New Tab Ratings: It's About Time (and Speed)
Out of Home - July/August 2014 - 23
Out of Home - July/August 2014 - 24
Out of Home - July/August 2014 - Facing Up To Weather's Worst
Out of Home - July/August 2014 - 26
Out of Home - July/August 2014 - 27
Out of Home - July/August 2014 - 28
Out of Home - July/August 2014 - 29
Out of Home - July/August 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - July/August 2014 - 31
Out of Home - July/August 2014 - 32
Out of Home - July/August 2014 - 33
Out of Home - July/August 2014 - 34
Out of Home - July/August 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - July/August 2014 - Feedback
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag012014
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag112013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag092013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag072013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag052013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag032013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag_mediakit
https://www.nxtbookmedia.com