Out of Home - July/August 2014 - 25

The structure remains - but not much else
- after a Oklahoma City-area tornado.

FACING
Photo courtesy Lamar Advertising

Up To Weather's Worst
By K. Schipper

When bad weather strikes a billboard, there's wind,
and rain ... and the law.
Particularly with unexpected wind events -
severe thunderstorms and tornadoes - the damage
may be far beyond a repair job, as reconstruction
often leads to meeting more-restrictive codes.

25 | out of home magazine | july | august 2014

billboard



Out of Home - July/August 2014

Table of Contents for the Digital Edition of Out of Home - July/August 2014

Out of Home - July/August 2014
Contents
From the Publisher
From Our Contributors
When the Local Newspaper Fades
UP! The Organization with Place-Based Digital OOH
Digital Billboards Recent Court Rulings
Courting Consumers for Brand Connectivity
New Tab Ratings: It's About Time (and Speed)
Facing Up To Weather's Worst
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - July/August 2014 - Out of Home - July/August 2014
Out of Home - July/August 2014 - 2
Out of Home - July/August 2014 - 3
Out of Home - July/August 2014 - Contents
Out of Home - July/August 2014 - From the Publisher
Out of Home - July/August 2014 - 6
Out of Home - July/August 2014 - When the Local Newspaper Fades
Out of Home - July/August 2014 - 8
Out of Home - July/August 2014 - 9
Out of Home - July/August 2014 - UP! The Organization with Place-Based Digital OOH
Out of Home - July/August 2014 - 11
Out of Home - July/August 2014 - 12
Out of Home - July/August 2014 - Digital Billboards Recent Court Rulings
Out of Home - July/August 2014 - 14
Out of Home - July/August 2014 - 15
Out of Home - July/August 2014 - Courting Consumers for Brand Connectivity
Out of Home - July/August 2014 - 17
Out of Home - July/August 2014 - 18
Out of Home - July/August 2014 - 19
Out of Home - July/August 2014 - 20
Out of Home - July/August 2014 - 21
Out of Home - July/August 2014 - New Tab Ratings: It's About Time (and Speed)
Out of Home - July/August 2014 - 23
Out of Home - July/August 2014 - 24
Out of Home - July/August 2014 - Facing Up To Weather's Worst
Out of Home - July/August 2014 - 26
Out of Home - July/August 2014 - 27
Out of Home - July/August 2014 - 28
Out of Home - July/August 2014 - 29
Out of Home - July/August 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - July/August 2014 - 31
Out of Home - July/August 2014 - 32
Out of Home - July/August 2014 - 33
Out of Home - July/August 2014 - 34
Out of Home - July/August 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - July/August 2014 - Feedback
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