Out of Home - May/June 2014 - 17

Help Me
Help You:
By e. adam Webb, esq.
Webb, klase & lemond, llC

Commit to Public
Messaging on
Digital Billboards

In addition to being potentially lucrative profit
centers, we all know that digital billboards can offer
invaluable public service. led signs are the
most-effective signs to convey emergency messages,
such as amber alerts for missing children, fugitive
information and notifications regarding weather
emergencies and natural disasters.
Making your digital billboard available for
these messages is a great way to give back to the
communities where you do business; and, every time
such messages appear, the entire outdoor industry
benefits. You can foster this mutually beneficial
situation by making cities and counties aware of
public benefits.
In our experience, making it known that you're
willing to provide free messaging in times of crisis

Owners of digital billboards shall provide
the city and local law enforcement with a
24-hour telephone number for a company
representative who is capable of adding
emergency messages to the ad rotation
and shall promptly field or respond to calls
requesting same, to include Amber Alerts and
other missing persons announcements, disaster

contributors
from our

17 | out of home magazine | may | june 2014

is a positive incentive for local officials. Such
concessions are often the "nudge" that pushes a
new ordinance or settlement allowing led signs
over the top.
While the government cannot mandate the use
of private signs for a public purpose, a provision
like this is acceptable in a sign code:



Out of Home - May/June 2014

Table of Contents for the Digital Edition of Out of Home - May/June 2014

Out of Home - May/June 2014
Contents
From the Publisher
From Our Contributors
Masterpieces on the Move
Inspiring & Celebrating Creative Excellence in OOH Media
More Messaging Value through Mobile Integration
Help Me Help You: Commit to Public Messaging on Digital Billboards
Digital Billboards
The Gold Shines with 2014 OBIES
Take the Travel out of Maintenance
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - May/June 2014 - Out of Home - May/June 2014
Out of Home - May/June 2014 - 2
Out of Home - May/June 2014 - 3
Out of Home - May/June 2014 - Contents
Out of Home - May/June 2014 - 5
Out of Home - May/June 2014 - From the Publisher
Out of Home - May/June 2014 - 7
Out of Home - May/June 2014 - Masterpieces on the Move
Out of Home - May/June 2014 - 9
Out of Home - May/June 2014 - 10
Out of Home - May/June 2014 - 11
Out of Home - May/June 2014 - 12
Out of Home - May/June 2014 - Inspiring & Celebrating Creative Excellence in OOH Media
Out of Home - May/June 2014 - More Messaging Value through Mobile Integration
Out of Home - May/June 2014 - 15
Out of Home - May/June 2014 - 16
Out of Home - May/June 2014 - Help Me Help You: Commit to Public Messaging on Digital Billboards
Out of Home - May/June 2014 - 18
Out of Home - May/June 2014 - 19
Out of Home - May/June 2014 - 20
Out of Home - May/June 2014 - Digital Billboards
Out of Home - May/June 2014 - 22
Out of Home - May/June 2014 - 23
Out of Home - May/June 2014 - 24
Out of Home - May/June 2014 - 25
Out of Home - May/June 2014 - 26
Out of Home - May/June 2014 - 27
Out of Home - May/June 2014 - The Gold Shines with 2014 OBIES
Out of Home - May/June 2014 - 29
Out of Home - May/June 2014 - 30
Out of Home - May/June 2014 - 31
Out of Home - May/June 2014 - 32
Out of Home - May/June 2014 - 33
Out of Home - May/June 2014 - Take the Travel out of Maintenance
Out of Home - May/June 2014 - 35
Out of Home - May/June 2014 - 36
Out of Home - May/June 2014 - 37
Out of Home - May/June 2014 - 38
Out of Home - May/June 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - May/June 2014 - 40
Out of Home - May/June 2014 - 41
Out of Home - May/June 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - May/June 2014 - 43
Out of Home - May/June 2014 - Feedback
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag012014
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag112013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag092013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag072013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag052013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag032013
https://www.nxtbook.com/nxtbooks/klausmeier/outofhomemag_mediakit
https://www.nxtbookmedia.com