Out of Home - September/October 2014 - 11

CANADA'S BEST
I N PA C K A G E D G O O D S O O H

By Rosanne Caron

TORONTO - The Out-of-Home Marketing Association of Canada (OMAC) announced the winners of the
best OOH campaigns in the consumer packaged-goods category at a recent industry gala.
The winners went through a two-stage judging process. The OOH entries were first looked at by a
panel of industry judges including Claude Carrier from DentsuBos, Anthony Chelvanathan from Leo
Burnett, Nancy Crimi-Lamanna from BBDO and Jon Webber from Zulu Alpha Kilo.
The finalists then went on to be tested by the BrandSpark Canadian Shopper Panel, who judged the
ads based on their ability to communicate the intended message. Performance metrics included brand
recognition, main message, ad likability and ad relevance.
The winning campaigns demonstrate the importance of having a focused message with strong and
clear branding to leverage the communication power of OOH.

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11 | out of home magazine | september | october 2014



Out of Home - September/October 2014

Table of Contents for the Digital Edition of Out of Home - September/October 2014

Out of Home - September/October 2014
Contents
From the Publisher
From Our Contributors
Digital Billboards on a Roll
Canada's Best in Packaged Goods OOH
Fall puts Media in High Gear
Five Common Sign Code Defects
Creativity: The Word on the Street
Selecting the Right Digital Billboard Solution
Breaking the Noise Barrier
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - September/October 2014 - Out of Home - September/October 2014
Out of Home - September/October 2014 - 2
Out of Home - September/October 2014 - 3
Out of Home - September/October 2014 - Contents
Out of Home - September/October 2014 - From the Publisher
Out of Home - September/October 2014 - 6
Out of Home - September/October 2014 - Digital Billboards on a Roll
Out of Home - September/October 2014 - 8
Out of Home - September/October 2014 - 9
Out of Home - September/October 2014 - 10
Out of Home - September/October 2014 - Canada's Best in Packaged Goods OOH
Out of Home - September/October 2014 - 12
Out of Home - September/October 2014 - 13
Out of Home - September/October 2014 - 14
Out of Home - September/October 2014 - Fall puts Media in High Gear
Out of Home - September/October 2014 - 16
Out of Home - September/October 2014 - Five Common Sign Code Defects
Out of Home - September/October 2014 - 18
Out of Home - September/October 2014 - Creativity: The Word on the Street
Out of Home - September/October 2014 - 20
Out of Home - September/October 2014 - 21
Out of Home - September/October 2014 - 22
Out of Home - September/October 2014 - 23
Out of Home - September/October 2014 - 24
Out of Home - September/October 2014 - Selecting the Right Digital Billboard Solution
Out of Home - September/October 2014 - 26
Out of Home - September/October 2014 - 27
Out of Home - September/October 2014 - 28
Out of Home - September/October 2014 - 29
Out of Home - September/October 2014 - Breaking the Noise Barrier
Out of Home - September/October 2014 - 31
Out of Home - September/October 2014 - 32
Out of Home - September/October 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - September/October 2014 - 34
Out of Home - September/October 2014 - 35
Out of Home - September/October 2014 - 36
Out of Home - September/October 2014 - 37
Out of Home - September/October 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - September/October 2014 - Feedback
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