Out of Home - September/October 2014 - 19
CREATIVITY:
the word on the street
Digital continues to make inroads with street furniture,
but success is more than just image delivery.
By K. Schipper
Creative Zone
One thing that'll remain unchanged about street
furniture: It's still about creativity.
Ivan Zamarbide, the New York-based COO
North America for Spanish company CEMUSA, sees
two directions that digital technologies can take
street furniture. One has to do with the creative
treatment itself, and the other is to enable closer
communications with consumers.
The two, he says, have to work together.
Luc Beaulieu, Montréal-based vice president of real
estate Quebec and street furniture for Bell Media/
Astral in Out-of-Home, says his perspective is that
technology is making the least-flexible medium into
one of the most-flexible.
Beaulieu cites projects his company has done in
different Canadian markets as examples. As early as
two years ago, Bell Media/Astral introduced digital
Photo courtesy Astral Out-of-Home
When it comes to street furniture, it's always been
about the poster ... until now.
Graphic artists spent untold hours coming up
with simple and bright designs that not only caught
the eye of a rushing commuter, but also drew a
second look from the person waiting for a bus.
But, just as digital technology has put a different
spin on the traditional billboard, some of today's
street furniture - and certainly tomorrow's - will
find new ways to communicate with the traveling
(and waiting) public.
furniture
street
19 | out of home magazine | september | october 2014
Out of Home - September/October 2014
Table of Contents for the Digital Edition of Out of Home - September/October 2014
Out of Home - September/October 2014
Contents
From the Publisher
From Our Contributors
Digital Billboards on a Roll
Canada's Best in Packaged Goods OOH
Fall puts Media in High Gear
Five Common Sign Code Defects
Creativity: The Word on the Street
Selecting the Right Digital Billboard Solution
Breaking the Noise Barrier
Recent Highlights from the world of Out-Of-Home
A Continuing Review of Interesting Out-Of-Home Video
Feedback
Out of Home - September/October 2014 - Out of Home - September/October 2014
Out of Home - September/October 2014 - 2
Out of Home - September/October 2014 - 3
Out of Home - September/October 2014 - Contents
Out of Home - September/October 2014 - From the Publisher
Out of Home - September/October 2014 - 6
Out of Home - September/October 2014 - Digital Billboards on a Roll
Out of Home - September/October 2014 - 8
Out of Home - September/October 2014 - 9
Out of Home - September/October 2014 - 10
Out of Home - September/October 2014 - Canada's Best in Packaged Goods OOH
Out of Home - September/October 2014 - 12
Out of Home - September/October 2014 - 13
Out of Home - September/October 2014 - 14
Out of Home - September/October 2014 - Fall puts Media in High Gear
Out of Home - September/October 2014 - 16
Out of Home - September/October 2014 - Five Common Sign Code Defects
Out of Home - September/October 2014 - 18
Out of Home - September/October 2014 - Creativity: The Word on the Street
Out of Home - September/October 2014 - 20
Out of Home - September/October 2014 - 21
Out of Home - September/October 2014 - 22
Out of Home - September/October 2014 - 23
Out of Home - September/October 2014 - 24
Out of Home - September/October 2014 - Selecting the Right Digital Billboard Solution
Out of Home - September/October 2014 - 26
Out of Home - September/October 2014 - 27
Out of Home - September/October 2014 - 28
Out of Home - September/October 2014 - 29
Out of Home - September/October 2014 - Breaking the Noise Barrier
Out of Home - September/October 2014 - 31
Out of Home - September/October 2014 - 32
Out of Home - September/October 2014 - Recent Highlights from the world of Out-Of-Home
Out of Home - September/October 2014 - 34
Out of Home - September/October 2014 - 35
Out of Home - September/October 2014 - 36
Out of Home - September/October 2014 - 37
Out of Home - September/October 2014 - A Continuing Review of Interesting Out-Of-Home Video
Out of Home - September/October 2014 - Feedback
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