The Owensboro Magazine 2009

that.” While researching, shopping and maintaining an inimitable inventory, MoseleyEvans also commits herself to “spoiling” her customers. “I can almost call every customer that walks in the door by their first name,” she said. “They can run in here and in 15 minutes be out with what they need.” Excursions’ employees create relationships with their customers so that they know what customers like in clothing. “After being here for so long, we’re friends with all our customers,” Moseley-Evans said. Creating an enjoyable shopping experience for her clients was a primary goal. Angie Woodward, an Excursions customer for the past 20 years said, “It’s always a fun place. They’ve become friends of mine over the years.” The first time Woodward shopped at Excursions she was finishing high school. “I like funky but classy pieces and they helped me find my style,” she said. “They have something for everybody to express their style.” “We wanted to set ourselves apart from department stores and big women’s stores and try to give our customers what they need,” she said. “We dress our customers for weddings, parties and all aspects of life.” “I wore a jacket yesterday that I bought at Excursions 12 years ago and it’s still gorgeous,” Woodward said. Despite turbulent economic times across the globe, she said, Excursions will remain strong. Moseley-Evans said she had to learn to “roll with the punches” over the years. “You try to put yourself in a position where you can adapt to whatever is going on with the economy.” Though things seem rough, she said, “We’ve seen this before. I know we’ll come out of it and be stronger because of the things we learned.” By learning to adapt to the constantly changing fashion retail industry, she created a mix of merchandise with consistently new items. “I had to be able to change and be open to new things every three months,” she said. Moseley-Evans said she learned her shopping sense from her mother and her business sense from her father. Her parents own Holiday Drive-In in Rockport, Ind. “You just have to keep an eye on overhead in general,” she said. “Small things such as the wattage of light bulbs and every day expenses.” As a business woman, she said she has not encountered any obstacles because she never approached anything as an obstacle. “I’ve always attacked things,” she said. “I wouldn’t let things be an obstacle. I elbowed my way through. I’m not one to take ‘No’ or objections.” These days her main competition is the Internet, but she’s not concerned. “We are a hometown store that cares about their customers,” she said. “Our customers would rather come in, touch things and get our opinion.” Though Excursions does have a Web site at www.shopexcursions.com, Moseley-Evans currently has no intention of selling clothes on the Web. Five years ago Excursions expanded by opening a store in Evansville, Ind. By adapting and tackling all challenges and focusing on customer service, MoseleyEvans has helped Excursions evolve with the times and create a unique boutique prepared to run another 25 years and more. ● �� OWENSBORO 2009 57

Table of Contents Feed for the Digital Edition of The Owensboro Magazine 2009

The Owensboro 2009 From our Chair Contents Buffalo Trace Brings History to Owensboro Environmental Education Blooms in the Garden Owensboro Arts and Cultural Events Making the Grade Building Opportunity In the Swim Economic Development through Placemaking Sister Cities brings International Benefits Embracing Innovation to spur Economic Development Creating a Pool of Skilled Workers Expanding Transportation Options One-Stop Business Licensing Robot Doctor Building a Locally-Based Food Economy Welcome to the Neighborhood Luxury Living on the River Moving In Trendy Excursions Evolves with the Times The Crème Brews Comfort Downtown Growing with the Community Family Business Boasts Longevity, Good Barbecue Entrepreneurial Spirit Comes Home Capturing the Broadway Market Ministering to Church Leaders Community at-a-Glance By the Numbers Dining & Catering Guide Advertiser Index

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