Spirit Magazine - April 2013 - (Page 114)
PROMOTION
SPIRIT OF FRANCHISE OPPORTUNITIES
BUSINESS OPPORTUNITY
Two Care-Based
Franchises Focus
on Kids, Seniors
BY MELANIE JARRETT
When was the last time you heard about an opportunity to help others while making money at
the same time? In today’s profit-driven corporate
culture, the answer could very well be “never.” But
a new idea is emerging from organizations focused
on the business of caregiving: Help others first, and
money will follow.
Kiran Yocom, chairwoman and co-founder of
Seniors Helping Seniors, has helped pioneer the
movement with her burgeoning in-home, non-medical care business. The premise is simple: meet the
swelling demand for senior care with other seniors.
Now with more than 200 franchises nationwide,
the concept allows less active seniors to continue to
live independently in their own homes by matching
them with more active seniors who provide companionship and assistance in daily activities.
“We have actually built our Seniors Helping
Seniors commitment to first help, and then to
make money into the very fabric of our franchise
system,” says Yocom. “And as a result, we’ve created
114 SPIRIT APRIL 2013
an environment where all of our franchise
partners are truly working together to help
each other.”
On the other end of the spectrum are
franchises that focus on meeting the everincreasing need for child care. Founded
in 1981, Kiddie Academy has expanded to
franchise locations in 23 states based on their strong
reputation for education-based daycare.
“From the very beginning, we invested in the
development of our proprietary Life Essentials
curriculum and methodologies, which truly set us
apart from the competition,” says Greg Helwig, Kiddie Academy’s president. “Every single one of our
franchises has the core philosophy to help care for
and develop every child.”
Both companies are built on a common ingredient for startup success: meet a consistent population
need with a quality product. What has set them
apart, however, is their simultaneous focus on doing
good through their work.
“Seniors Helping Seniors began as a heartfelt mission to fill a need that was not being served by our
local community,” says Yocom. “But we’re now being
recognized as a prime business opportunity fueled
by the fastest growing demographic in our society.”
Table of Contents for the Digital Edition of Spirit Magazine - April 2013
Spirit Magazine - April 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Wise Guide
Business
Almost Famous
Not So Fast
Your Adventure In...
Promotional Series: Destination Texas
Promotional Series: Spirit of Golf Reno Tahoe
Promotion: Spirit of Franchise Opportunities
Calendar
Fun!
Spotlight
Community Outreach
Route Map
Terminal Maps
Rapid Rewards Partners
Flight Service
The “If” List
Spirit Magazine - April 2013
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