Spirit Magazine - April 2013 - (Page 41)

Wise Guide Head in the Game Science writer Eric Simons decodes what sports addicts really mean when they say... I love the Texas Rangers. TRaNSlaTIoN “When you form a relationship with someone, your brain thinks of that person as being part of you,” Simons says. “This is called self-expansion. When you watch sports, you form a self-expanding relationship with your team. This explains a lot of the emotion you feel: A team’s successes and failures feel like your own.” illUSTrATion BY frAnceSco poroli Red Sox Nation for life! TRaNSlaTIoN “Being a member of a tribe not only changes the way you perceive the world—you see members of the group as insiders and nonmembers as outsiders—it changes your affiliation with the team. You are no longer just a fan; you’re part of the family.” The Wizards win in an upset! Wooo! TRaNSlaTIoN “When you get a reward, your brain gives you a shot of dopamine and commits the occasion to memory. Unanticipated rewards deliver the most pleasure; that’s why it feels extra good when your team pulls off an unexpected win. There’s a very compelling argument that inconsistent teams are, in some sense, much more rewarding than consistent ones.” Dude, check out my gorilla suit. It’s custom. TRaNSlaTIoN “When you do things to publicly demonstrate your loyalty, like donning a costume, you’re seeking to prove that you’ll stick by your team no matter what. And if you consider yourself to be part of a fan group, an outward display like this helps show unity.” Eric Simons is the author of The Secret Lives of Sports Fans: The Science of Sports Obsession. april 2013 spirit 41

Table of Contents for the Digital Edition of Spirit Magazine - April 2013

Spirit Magazine - April 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Wise Guide
Business
Almost Famous
Not So Fast
Your Adventure In...
Promotional Series: Destination Texas
Promotional Series: Spirit of Golf Reno Tahoe
Promotion: Spirit of Franchise Opportunities
Calendar
Fun!
Spotlight
Community Outreach
Route Map
Terminal Maps
Rapid Rewards Partners
Flight Service
The “If” List

Spirit Magazine - April 2013

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