Spirit Magazine - June 2013 - (Page 70)

Business He didn’t want to be identified by name because, after all, he works for companies that use JobBots. “It’s tough to isolate villains because these systems are so prevalent. But even I’ve sent perfect applications in that have gotten bounced,” he explained. “And if your automation rejects someone in an hour who has great qualifications with nothing more than an email, what does that say about how good candidates are going to view your company?” Peter Cappelli, author of Why Good People Can’t Get Jobs and a Wharton professor specializing in employment issues, says the technology should be used, at most, for an initial cut. Then, skilled recruiters should take over. “The systems are really cheap but not very effective in terms of finding the kinds of people companies really want.” Nick Corcodilos, a PBS contributor and founder of the website Ask the Headhunter, doubles down: “A great résumé gets noticed, but at most companies it’s about who referred you,” says one HR rep. “Human resources departments have gone way overboard with these systems that say, ‘You can process anyone.’ They definitely can, but it’s the reason why they get so much dreck.” He says job openings that would draw dozens of talented candidates through traditional advertising (newspapers, remember them?) now attract hundreds or thousands of candidates when they’re posted on sites such as CareerBuilder. “I was just talking to a marketing executive who told me her company stopped using job boards altogether last year because of the enormous cost of sifting through mountains of applications that didn’t fit at all,” Corcodilos says. And that’s not good for either side. But is it possible for multimillionand even multibillion-dollar companies to abandon automation in favor of a human-centric approach? Mindy Mackenzie, senior vice president and chief human resource officer for Beam Inc., the Deerfield, Illinois– based distributor of Jim Beam bourbon, thinks so. She sees a five-year future in which her department puts itself out of business—intentionally. Mackenzie says managers should once again be “front and center” in hiring, and that’s just what Beam is retraining them to do. In the next two to five years, HR’s focus will shift from corralling herds of job applicants to a more limited role of complying with employment laws and developing big-picture strategies for geTINClUded) MORe (PeRkS Reward yourself for travel this summer – you’ve earned it. Stay at Four Points and enjoy free Internet, free breakfast, a refreshing 20 oz. Seagram’s® Ginger Ale and a $25 Southwest Airlines® Fare Saver when you book this limited-time offer. More reasons Four Points is best for business. Book now at FOURPOINTS.COM/geTMORe ©2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Preferred Guest, SPG, Four Points and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates. SEAGRAM’S and the SEAGRAM’S CREST design are registered trademarks of LDI (Cayman) LTD and used under license by The Coca-Cola Company. $25 OFF SOUTHWEST AIRLINES® TICKET PURCHASE: $25 discount off the total amount of round-trip Wanna Get Away Fare purchase before taxes and fees. Purchase must be made between 6/1/13 and 10/31/13 for travel between 8/15/13 and 12/30/13. 7-day or more advance purchase required. Promotion code is not combinable with other promotion codes. Blackout dates and other restrictions apply. Visit www.southwest.com/fourpoints for complete terms and conditions. http://www.FOURPOINTS.COM/GETMORE http://www.southwest.com http://www.FOURPOINTS.COM/GETMORE http://www.southwest.com/fourpoints

Table of Contents for the Digital Edition of Spirit Magazine - June 2013

Spirit Magazine - June 2013
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Wise Guide
Business
Eat Like A Chef
Promotional Series: Spirit of Music City
...the Greatest Sports Tale Ever Told
Your Adventure in Oakland
Promotional Series: Spirit of Charleston
Calendar
Fun!
Spotlight
Community Outreach
Route Map
Rapid Rewards Partners
Flight Service
The "if" List

Spirit Magazine - June 2013