Spirit Magazine - September 2013 - (Page 76)
Faced with a decision to either commit or walk, Amos walked, divorcing
Maria in 1966—just in time to marry
an exotically beautiful aspiring singer named Shirley Ellis.
Amos’ third son, Shawn, was born
in September 1967. A month later,
Amos relocated his new family to
Los Angeles, leaving behind 8-yearold Michael and 5-year-old Gregory.
He ditched the Morris Agency, too,
having hit their glass ceiling for
African-Americans and deciding
to go it alone as a personal manager.
The gamble was disastrous from the
start; clients of the caliber he was
accustomed to working with never
materialized. Amos allayed his anxiety by making chocolate chip and
pecan cookies from his Aunt Della’s
recipe, the same treats that enchanted him as a 12-year-old boy. Or so
goes the legend that has sold billions
of Famous Amos cookies.
That story was baked. “I had a
meeting with one of my clients, an
Loyalty ranks
high in any
recipe for life.
So does esteem
for one’s self.
But from whom
would Amos
have learned
these things?
actress named Shari Summers,”
Amos remembers more accurately,
“and she broke out chocolate chip
cookies she had made. I tasted them
and, oh my god. Years before, Aunt
Della had stopped sending cookies
to me, and at that moment I realized
I could make ’em myself, so I asked
Shari for the recipe. I thought she
was going to say it was some deep,
dark secret. It turns out it was right
off the back of the Nestlé Toll House
bag. I went straight to the supermarket, and, sure enough, there it was.”
With his management company
limping along, Amos looked for
anything to give him a leg up with
the power brokers he was courting.
Used as an aromatic calling card,
his homemade cookies—bite-size,
crispy, and bulging with pecans and
chocolate chips—made more of an
impression than his client list.
Less savory were Amos’ unchecked
infidelities, which opened fissures
in his second marriage. If the fundamental demands of marriage were
too much for him, what surfaced
next was even further beyond his
capacity. Shirley, after a string of
nervous breakdowns, was diagnosed
with schizoaffective disorder, a form
of mental illness that many years later caused her to take her own life.
Confronted, again, with the hard
work of family and commitment,
Amos again walked away. How does
he explain such devastating indiffer-
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Table of Contents for the Digital Edition of Spirit Magazine - September 2013
Contents
Gary's Greeting
Gary's Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Business
Chomp, Chomp
"Are You Famous Amos?"
Health
Calendar
Fun!
Spotlight
Community Outreach
Products and Services
Flight Service
Terminal Maps
Information
Rapid Rewards Partners
Route Map
The "If" List
Spirit Magazine - September 2013
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