Spirit Magazine - October 2013 - (Page 120)

FOCUS ON FRANCHISES FRANCHISE PROMOTION the inner workings of the company, including its Item 19, an optional earnings disclosure. As you explore your options, pay close attention to industries that are on the upswing, such as senior care, as these will be in high demand in the decades to come. According to the U.S. Administration on Aging, 19 percent of the population will be 65 or older by 2030, creating an increased need for in-home care providers. This demand is being met by companies like Right at Home, whose services range from cooking and light housekeeping to home care for cancer recovery. Seniors Helping Seniors, another in-home care provider, takes a different approach by matching seniors who want to provide help with other seniors seeking help. The concept stems from the idea that seniors can help each other age better and that those who give and those who receive benefit equally. “Our franchises are a way for people with big hearts who WHAT SHOULD I ASK THE FRANCHISOR? • What is the success rate of existing franchises? • How many franchises are expected to be added each year, and where will they be located? • What are the trafﬁc counts required to support a franchise? • Besides the initial investment, what are the continued ﬁnancial costs? • What type of consumer advertising does the company recommend? • How often does the ﬁeld staff visit a franchisee’s location? • Will the franchisor ﬁnance any of the costs? • What type of consumer research has the franchisor conducted? • What percentage of sales is recommended for advertising? Courtesy of International Franchise Association enjoy helping others and giving back to their communities to do good and make money by providing a valuable and rapidly growing service,” says Kiran Yocom, co-founder of Seniors Helping Seniors. Franchise partners often see ongoing, repeat business due to their broad range of services and the caring manner in which their people operate. “Our providers and our receivers actually become friends because they can relate to each other,” Yocom says. “When our franchise partners lay their heads on their pil- lows at night, they can feel very good about their day.” And when you feel good about what you do, it seems the money follows. Take, for example, Home Care Assistance, another leader in senior home care. According to Jack Johnson, vice president of franchising for Home Care Assistance, the average Home Care Assistance location achieves about $1.2 million in revenue by the third year in operation. But that’s not the only industry on the rise. According to the U.S. Census C or por a t e w a rriors turn en tr e p r e ne ur s With the birth of their daughter, Bill and Marina Schmidt – corporate warriors, each with established careers – began to question their work-life balance. Marina was traveling the country as an HR executive, and Bill was working as an engineer. They wanted to spend more time with their daughter and enjoy more flexibility. In March 2008, the Schmidts opened their Kiddie Academy franchise in the greater Tampa area. “We love having our own business,” says Marina. “We realized, why work hard and make money for others? Why don’t we just do it for ourselves? And it’s worked out well.” The couple’s passion for the business has enabled them to achieve their personal, professional and financial goals. Bill and Marina Schmidt Considering a career change? Contact us. www.kiddieacademy.com 800-554-3343 http://www.kiddieacademy.com

Table of Contents for the Digital Edition of Spirit Magazine - October 2013

Spirit Magazine - October 2013
Contents
Gary’s Greeting
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
The Numbers
Business
Be Here Now
Don’t Just Stand There
Your Adventure In San Jua
Promotional Series: Florida: Full of Surprises
Your Adventure In San Juan
Promotional Series: Focus on Women’s Health
Promotional Series: Focus on Franchises
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - October 2013