Spirit Magazine - February 2014 - (Page 58)

and Silverman tried various recipes until they got the flavors and consistency just right. Kelvin Natural Slush Co. officially launched in 2010, with Rein running the day-to-day operations. By the time Silverman quit the law firm two years later, the truck had won the 2010 New York's Vendy Awards for Best Dessert, and long lines swamped their stall in Brooklyn. Now, Kelvin Slush machines can be found in 23 Whole Foods stores around the country, and the company supplies all of the frozen drinks at Madison Square Garden. His wife no longer thinks he's so crazy. Silverman's advice to fellow fun followers? Go slow. "We started with a food truck before we invested tons of money. We could have tested it even cheaper," he says. "Go someplace like your local flea market, and try to sell your product. If people don't buy it, all you lost was a couple of weekends and the money you invested in your trial. Start small, and reevaluate until you find the right formula." INSIDE THE BOX Stockholm, Sweden, the late '70s. Little Måns Swanberg is mesmerized by the happy, colorful illustrations of his favorite books, Claymation cartoons, and his favorite toy, Lego blocks. But it's a simple cardboard box that allows his imagination to run wild. Is it a rocket ship? A race car? He sits inside and wonders. Swanberg, now a creative director in New York City, had a conversation two years ago that brought those fond memories rushing back. His friend suggested using cardboard to make a children's toy. "I just thought it was a fantastic idea; cardboard is such an abundant material," he says. The food trucks near his Brooklyn home gave the idea a shape. "It's a shop and a car, so two toys in one," he says. "There are so many inspiring Swanberg's wisdom for aspiring funtrepreneurs? Study your audience. food trucks on the streets, with fantastic artwork. There's just loads of headroom to play around with color and typography." Swanberg spent 18 months developing his "Famous OTO," a food truck playset for kids. "Normally I just draw pictures, so I had to learn about engineering, manufacturing, distribution, corporate regulations, toy-safety regulations, and so on, all in a foreign language," he says. After hearing the founder of Indiegogo speak at a conference, he put his proj- http://www.scottsdaleshow.com http://www.ticketmaster.com http://www.scottsdaleshow.com

Table of Contents for the Digital Edition of Spirit Magazine - February 2014

Spirit Magazine - February 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Revel in rum
Cozy up to Chicago
Wise Guide
Learn to slow down
The Numbers
Get briefed on Oscars history
Entertain (with) a proposal
Keep your company current
Business
Cut down on insurance confusion
Digitize your doorman
Seek success with fun and games
Go loco for Lego
Building Lego
A Fighting Chance
Your Adventure In Miami
Promotional Series: Focus on Health for All Seasons
Promotional Series: Focus on Education
Promotional Series: Focus on Franchises
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - February 2014