Spirit Magazine - March 2014 - (Page 62)

Business SCHOOL The Long View Growing a culture of generosity can pay dividends down the line. WANNA THRIVE? Considering the greater good is a worthwhile place to start. I BY JILL COODY SMITS N BUSINESS, the long view-the one where you keep your eyes on the future and on the world beyond your office door-isn't always an easy gaze to hold. What with profits to make and salaries to pay, keeping your eyes anywhere but on your wallet and the challenge at hand can feel impossibly idealistic. But there's a growing business case to be made for the long view, whether you're opening a new store, writing a strategic plan, 62 SPIRIT MARCH 2014 or networking at happy hour. It requires that you renounce shortterm thinking, fly your generosity flag, and eschew the "whatever it takes" mentality found in boardrooms big and small. It's a kinder, gentler way of doing business, and it may be the surest route to the top. The Tao of Burger Joints For years, Patrick Terry daydreamed about opening a burger stand, a vision that is still laced with idealism. He says, "I like the idea of a burger, fries, and a milk- shake; I like the exchange of that, and think it's really pleasant." After reading the decidedly unpleasant book Fast Food Nation, Terry and his wife, Kathy, decided to make his dream a reality, but to do it atypically. In 2005, the first P. Terry's Burger Stand opened on a busy corner in Austin, Texas, with a mission to reinvent the fast-food industry depicted in Eric Schlosser's 2001 best seller. From quality ingredients and fair wages to good customer serCONTINUED ON PAGE 64

Table of Contents for the Digital Edition of Spirit Magazine - March 2014

Spirit Magazine - March 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Wise Guide
Numbers
Business
The New American Dream
Your Adventure In New York City
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List

Spirit Magazine - March 2014

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