Spirit Magazine - March 2014 - (Page 62)
Business
SCHOOL
The Long View Growing a
culture of generosity can pay
dividends down the line.
WANNA THRIVE?
Considering the
greater good
is a worthwhile
place to start.
I
BY JILL COODY SMITS
N BUSINESS, the long
view-the one where you
keep your eyes on the future
and on the world beyond your
office door-isn't always an easy
gaze to hold. What with profits to
make and salaries to pay, keeping
your eyes anywhere but on your
wallet and the challenge at hand
can feel impossibly idealistic.
But there's a growing business
case to be made for the long view,
whether you're opening a new
store, writing a strategic plan,
62 SPIRIT MARCH 2014
or networking at happy hour. It
requires that you renounce shortterm thinking, fly your generosity
flag, and eschew the "whatever it
takes" mentality found in boardrooms big and small. It's a kinder,
gentler way of doing business, and
it may be the surest route to the top.
The Tao of Burger Joints
For years, Patrick Terry daydreamed about opening a burger
stand, a vision that is still laced
with idealism. He says, "I like the
idea of a burger, fries, and a milk-
shake; I like the exchange of that,
and think it's really pleasant."
After reading the decidedly
unpleasant book Fast Food Nation,
Terry and his wife, Kathy, decided
to make his dream a reality, but to
do it atypically. In 2005, the first
P. Terry's Burger Stand opened
on a busy corner in Austin, Texas, with a mission to reinvent the
fast-food industry depicted in Eric
Schlosser's 2001 best seller.
From quality ingredients and
fair wages to good customer serCONTINUED ON PAGE 64
Table of Contents for the Digital Edition of Spirit Magazine - March 2014
Spirit Magazine - March 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Wise Guide
Numbers
Business
The New American Dream
Your Adventure In New York City
Calendar
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List
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