Spirit Magazine - May 2014 - (Page 64)
you share online, however, you're
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REINFORCING TRUST
Thinking about the risks that come
with trust can send you careening
down the rabbit hole. The power
players in the sharing economy
know that, and they're proactively
working to create policies to protect
their users.
"This is a brand-new experience
for a lot of people, and trust is central
because we're at the forefront of
creating online-to-offline interactions," says Phil Cardenas, a former
U.S. Army intelligence officer who
now heads Airbnb's 80-person
Trust and Safety team. "It's the lens
through which we think about all of
our projects."
The company already has a
no-fee, $1 million guarantee against
property damage for its hosts in a
number of countries, and it recently
began offering safety devices like
first-aid kits and smoke detectors
to U.S. hosts. In 2013, Airbnb rolled
out its Verified ID program to make
sure that users' virtual profiles line
up with their real-world identities.
"When you check into a hotel for the
first time, you give a credit card and
a copy of your ID," Cardenas says.
"We're trying to create a sharingeconomy version of that kind of
verification."
This sort of program isn't limited
to one company: A number of enterprises, including Traity, Virtrue, and
Fidbacks, have popped up to provide
solutions for establishing and verifying user identities."I truly believe the
value of being anonymous in these
kinds of Web marketplaces is ending," Botsman says. "You will come
to value your identity and want to
build that profile because otherwise
you won't be able to enter into these
new venues. Your reputation will
become a commodity."
Research
suggests that
people are more
likely to trust
someone like
themselves, a
tendency that's
on the rise.
The current verification options
may not yet be perfect-DeSteno's
research has found that an individual's trustworthiness is situational
and based on his or her assessment
of short-term versus long-term risk,
making the past a poor indication
of future behavior-but they're a
start at creating new protocols for
how we as consumers, and, more
importantly, as people, comport
ourselves online.
Will verification push us toward
an online Age of Aquarius where we
all become better people? It's easy to
be your worst self when you're not
publicly accountable for your words
or deeds, but to thrive in an economy
built on trust, we all need to be on
our best behavior. Research suggests
that people are more likely to trust
someone like themselves, a tendency
that's on the rise. Future verification
systems might help remind us that
the people behind the screens are
individuals just like us, not just avatars or funny usernames. And then,
when we actually come together,
face to face, because we're sharing
a car or a living space or a bicycle,
we'll remember how much we have
in common-perhaps discovering,
as we navigate an ever-changing
digital age, that we've actually been
brought closer together.
Melinda Mahaffey Icden is Spirit's
contributing senior editor.
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Table of Contents for the Digital Edition of Spirit Magazine - May 2014
Spirit Magazine - May 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Beef up broccoli (the vegan way)
Bunk over in Kennebunkport
Encourage creativity in the workplace
Wise Guide
Strengthen your sense of humor
Numbers
Lengthen locks
Learn a minty-fresh fact
Business
Uncover indie e-books
Share with strangers
The Art of the Veer
The Carousel of Happiness
Your Adventure In Providence
Promotional Series: Spirit of California
Promotional Series: Spirit of New Mexico
Calendar
Find fun on the fly
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
Sit down with Sarah McLachlan
The “If” List
Spirit Magazine - May 2014
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