Spirit Magazine - July 2014 - (Page 54)
IF YOU'RE NOT FLYING TO A SAUCER CITY
Flying Saucer
16 LOCATIONS
CHARLOTTE LITTLE ROCK
ST. LOUIS KANSAS CITY
NASHVILLE MEMPHIS
AUSTIN HOUSTON
SAN ANTONIO
ADDISON
FORT WORTH SUGAR LAND
THE LAKE CORDOVA
COLUMBIA RALEIGH
*VIA GREENVILLE
www.beerknurd.com
W E NEV ER FR AN CHISE
Business
overhead way of testing your idea,
building your brand, and getting
real-time customer feedback
while actually making money."
Revolve Detroit, another development program, commissions
artists to transform vacant spaces.
It then finds innovative retailers
for the redesigned spaces and
stages events meant to bring
crowds to districts that have the
infrastructure and density to support new businesses long-term.
It can be a tricky transition.
Detroit Fiber Works opened
this past fall as one of a dozen
businesses selected for Revolve's
revitalization project on Livernois
Avenue, once one of America's
premier luxury-shopping districts. Devastated by the 1967 riots
that tore Detroit apart, Livernois
had became a stretch of boardedup storefronts broken up by the
occasional hair salon.
Artists Mandisa Smith and
Najma Wilson initially envisioned
their store as a cooperative: a place
where local designers, painters,
jewelry makers, and other artisans could sell their wares.
That approach didn't work.
"We couldn't find enough artists
that were interested in paying a
fee and working in the gallery,"
Smith says.
So, like many pop-up operators,
they tossed out their original
plan and made a new one, turning Detroit Fiber Works into a
boutique and gallery stocked
with handmade products, supplemented by a schedule of fiber-arts
classes and special events that
bring in guest speakers and artists.
In December, when the Revolve
installation ended, Smith and
Wilson negotiated a three-year
lease and turned their temporary
store into a permanent one.
A brutal winter made their first
few months tough, but there have
also been serendipitous surprises.
The artist chosen by Revolve had
http://www.beerknurd.com
http://www.beerknurd.com
Table of Contents for the Digital Edition of Spirit Magazine - July 2014
Spirit Magazine - July 2014
Contents
Gary’s Greeting
Gary’s Greeting en Español
Star of the Month
Freedom Story
From the Editor
Your Words
Your Pictures
Media Center
Eat Drink Sleep
Bite into bread salad
Pour a patriotic drink
Eat like an astronaut
Numbers
Call cars by name
Analyze dating data
Business
Know your market(ing)
Shop for couture
As the Lights Go Down
As the Lights Go Down
One-Hit Wonders
One-Hit Wonders
Sightsee in St. Louis
Your Adventure In St. Louis
Your Adventure In St. Louis
Promotional Series: Spirit of Maryland
Promotional Series: Spirit of Nevada
Promotional Series: Focus on Health
Calendar
Turn a buck into a bronco
Fun!
Spotlight
Community Outreach
Products & Services
Flight Service
Terminal Maps
Information
Rapid Rewards and A+ Rewards Partners
Route Map
The “If” List
Joke with Allison Janney
Spirit Magazine - July 2014
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