US Airways - August 2013 - (Page 26)

Golf Webb simpson clinches the 2011 tournament. Below: Last year’s Wyndham champion, sergio garcia 26 august 2013 usairwaysmag.com thrived. The Foundation Board, the charitable arm of the tournament, consists of some of the top business executives in the Piedmont Triad. “Our regional focus is also helping us lure new business to the region while returning our Tour event to its rightful place as the crown jewel of the Piedmont Triad sports landscape,” The Wyndham Championship will be held at the Sedgefield Country Club, August 12–18. For details, visit wyndhamchampionship.com. Long says. The annual August Tour stop is a resounding success for many reasons. Wyndham, the title sponsor, is a global force in hospitality and is committed to making the tournament first class in every respect. Sedgefield is a worldclass course — and the only one on the PGA Tour that can boast a design by one of the game’s greatest course architects, Donald Ross. Perhaps most important, today the championship is building a true legacy. One of the many features Sedgefield has added since 2008 is a Wall of Fame located just behind the 18th green. A big attraction for fans, the wall lists the names of all the tournament’s past winners. Garcia’s name now sits alongside a few others — Snead, Hogan, Byron Nelson, Gary Player, and Seve Ballesteros. That’s not a bad wall of fame. John Dell is an award-winning sportswriter who writes for the WinstonSalem Journal. He has covered 22 Wyndham Championships. photos by (from top) john gillooly and anthony vinson smith One of Wyndham’s marks of distinction is its long history — this will be its 74th year — which is unmatched by most other Tour events. Sam Snead won the tournament eight times, and his relationship to the event was so significant that the winner is awarded the Sam Snead Cup. Once the Wyndham Championship gained traction, there was still work to be done in marketing and sponsorship. In reaching out to surrounding cities and regionalizing its brand, the people behind the Tour stop hit an eagle. “A few years ago, we started using the Wyndham Championship as a vehicle to promote regionalism,” Long says. “We began focusing on the entire Piedmont Triad as the tournament’s host. Since then, we’ve enjoyed increased participation from the entire region — the Piedmont Triad has adopted this event and taken ownership. And our efforts are working.” The focus on pushing the tournament’s boundaries outside of Greensboro is one reason the Wyndham has http://www.wyndhamchampionship.com http://www.wyndhamchampionship.com http://www.usairwaysmag.com

Table of Contents for the Digital Edition of US Airways - August 2013

US Airways - August 2013
Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Hot Spots: Architectural Attractions
Wine & Dine: Italy's Gourmet Capital
Adventure: Diving for Dinner
Golf: The Wyndham Championship
Adventure: Drive Time at Bondurant
Great Escapes: Riu Resorts
Gear Up: Tools to Stay Cool
Travel Feature: Seattle's Outdoor Delights
US Airways: Staffing the Skies
Health Matters: Rapid Recovery
Special Section: Historically Black Colleges & Universities
Must Read: The Book of Immortality
Great Dates: Euphoria Festival
Puzzles
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Giving: Pulling Together
Window or Aisle?

US Airways - August 2013