US Airways - June 2014 - (Page 166)

Approachable Art New marketing initiatives place Philly's cultural happenings at your ﬁngertips. BY JOANN GRECO Top: Le Grand Continental/ Sylvain Émard Danse, part of the 2012 Philadelphia Live Arts Festival and Philly Fringe (the 2014 Fringe is Sept. 5-21). Greater Philadelphia Cultural Alliance 215.557.7811 philaculture.org phillyfunguide.com 166 JUNE 2014 What to see and when to do it? The Greater Philadelphia Cultural Alliance, which advocates and markets for the area's arts and cultural community, has several sophisticated tools to help. Its comprehensive website phillyfunguide .com, for instance, offers arts lovers a calendar that lists thousands of events, searchable by type, date, or location. And about 100,000 people have signed up for its popular Funsavers initiative, a weekly email with half-price ticket offers for a variety of local cultural happenings. "Funsavers has been a great resource for us," says Sandy Catz, president of the Tri-State Jazz Society. "It has brought in new audiences, usairwaysmag.com including younger music lovers and out-of-town visitors, every time we've worked with it." Such programs are not the only way the Alliance helps to ensure that institutions such as these ﬂourish. It has spearheaded an audienceanalysis project with 160 cultural groups that's resulted in a shared master database of 2.3 million culture vultures; released research reports that demonstrate the economic impact of the arts and cultural sectors ($3.3 billion); and, working with state and local officials, the Alliance has also helped to establish public policies that encourage and protect that sector. PHOTOS BY JACQUES-JEAN TIZIOU AND COURTESY OF THE GREATER PHILADELPHIA CULTURAL ALLIANCE W ith so many plays, exhibits, concerts, sporting events, lectures, and walking tours to sample, Philadelphia visitors and residents are in an enviable, if overwhelming position. http://www.philaculture.org http://www.phillyfunguide.com http://www.usairwaysmag.com

Table of Contents for the Digital Edition of US Airways - June 2014

US Airways - June 2014
Contents
Gear Up: Camping Tools
Connections: Everybody's Business
Getaway: Valencia Group Hotels
Travel Feature: Austin, Texas
US Airways Feature: New Service
Charlotte USA
Special Section: Mesa County, Colorado
To Your Health: Devereux
Special Section: Burbank, California
University Spotlight: Christopher Newport University
Industry Spotlight: Eastern North Carolina
Best of Health: Miami Foot & Ankle Surgery
Special Section: Philadelphia
Puzzles
Readers Resource Index
Your US Airways Guide
Audio Entertainment
Video Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
oneworld alliance
Passenger Info/Contact US Airways
US Airways MarketPlace®
US Airways Fleet/Customs & Immigration
Giving: Miles for Good
Window or Aisle?

US Airways - June 2014