US Airways - October 2013 - (Page 62)
COLOR
Cause
for a
US Airways employees across the nation are rallying
together and sporting a splash of color in support
of National Breast Cancer Awareness Month.
By Tara Titcombe
T
his month, there’s a new
color on full display across
the sky: pink. In partnership
with the American Cancer Society,
US Airways and its 32,000 employees are
joining the fight against breast cancer.
Employee Engagement
Last October, US Airways introduced its BE PINK
campaign as a way for employees to show support
for those diagnosed with breast cancer and to raise
money for cancer research. Many of the airline’s
employees were instrumental in creating the
successful, colorful campaign.
62
OCTOBER 2013
usairwaysmag.com
“We’ve been able to answer our employees’
call, and we’ve also been able to raise awareness
and money for a good cause,” says Elise Eberwein,
executive vice president of people, communications, and public affairs.
Thanks to employee feedback, US Airways
began a partnership with the American Cancer
Society’s Making Strides Against Breast Cancer
walks. The airline sponsored walks in its hub
cities of Charlotte, Philadelphia, Phoenix, and
Washington, DC. Employees in other cities across
the nation also participated in walks, and their
fund-raising efforts were matched by the company.
In all, $72,000 was raised for breast cancer
research through the Making Strides walks.
Employees also showed support by going pink.
Specially designed pink uniform items were available to all employees to wear throughout the
month. Part of the proceeds from those uniform
sales — totaling $33,000 — was donated to the
American Cancer Society as well.
In total, US Airways’ BE PINK campaign
last year raised more than $200,000 to support
http://www.usairwaysmag.com
Table of Contents for the Digital Edition of US Airways - October 2013
Table of Contents
CEO Letter
From the Editor
Did You Know?
Making It Happen
Hot Spots: Top Spas at Top Resorts
Wine & Dine: Mail-Order BBQ
Wine & Dine: Hard Cider
Golf: The TOURAcademy at TPC Sawgrass
Adventure: P.F. Chang's Rock 'n' Roll Marathon
Style Spotlight: School Colors
Diversions: City Ghost Tours
Gear Up: Just for Sports Fans
Down to Business: Columbus, Ohio
Chefs Tell: Smith & Wollensky
Charlotte USA
Travel Feature: Maui
US Airways: BE PINK Campaign
Down to Business: IPNav
Going the Extra Block: Philadelphia Neighborhoods
University Spotlight: University of Dayton
Best of Health: Miami Beach Foot and Ankle Surgery
Best of Living: Eagles Nest
Great Dates
Puzzles
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Window or Aisle?
US Airways - October 2013
https://www.nxtbook.com/nxtbooks/pace/usairways_december2014
https://www.nxtbook.com/nxtbooks/pace/usairways_november2014
https://www.nxtbook.com/nxtbooks/pace/usairways_october2014
https://www.nxtbook.com/nxtbooks/pace/usairways_september2014
https://www.nxtbook.com/nxtbooks/pace/usairways_august2014
https://www.nxtbook.com/nxtbooks/pace/usairways_july2014
https://www.nxtbook.com/nxtbooks/pace/usairways_june2014
https://www.nxtbook.com/nxtbooks/pace/usairways_la_cultureguide
https://www.nxtbook.com/nxtbooks/pace/usairways_may2014
https://www.nxtbook.com/nxtbooks/pace/usairways_april2014
https://www.nxtbook.com/nxtbooks/pace/usairways_march2014
https://www.nxtbook.com/nxtbooks/pace/usairways_february2014
https://www.nxtbook.com/nxtbooks/pace/usairways_january2014
https://www.nxtbook.com/nxtbooks/pace/usairways_december2013
https://www.nxtbook.com/nxtbooks/pace/usairways_november2013
https://www.nxtbook.com/nxtbooks/pace/usairways_october2013
https://www.nxtbook.com/nxtbooks/pace/usairways_september2013
https://www.nxtbook.com/nxtbooks/pace/usairways_august2013
https://www.nxtbook.com/nxtbooks/pace/usairways_july2013
https://www.nxtbook.com/nxtbooks/pace/usairways_june2013
https://www.nxtbook.com/nxtbooks/pace/usairways_may2013
https://www.nxtbook.com/nxtbooks/pace/usairways_april2013
https://www.nxtbook.com/nxtbooks/pace/usairways_march2013
https://www.nxtbook.com/nxtbooks/pace/usairways_february2013
https://www.nxtbook.com/nxtbooks/pace/usairways_january2013
https://www.nxtbook.com/nxtbooks/pace/usairways_december2012
https://www.nxtbook.com/nxtbooks/pace/usairways_november2012
https://www.nxtbook.com/nxtbooks/pace/usairways_october2012
https://www.nxtbook.com/nxtbooks/pace/usairways_september2012
https://www.nxtbook.com/nxtbooks/pace/usairways_august2012
https://www.nxtbook.com/nxtbooks/pace/usairways_july2012
https://www.nxtbook.com/nxtbooks/pace/usairways_june2012
https://www.nxtbookmedia.com