US Airways - September 2013 - (Page 67)
play or going to Los Angeles Country Club [LACC]
or to Shinnecock. Golf gives us such credibility,”
says Mahoney, Peter Millar chairman and CEO.
In addition, professionals on the PGA Tour are
sporting Peter Millar around the world.
“We are very fortunate to have the past two
FedEx Cup champions, Brandt Snedeker and Bill
Haas, representing our brand,” says Millie Graham,
vice president of marketing. “We selected professionals on the PGA and European Tours who truly
embody the Peter Millar personality both on and
The use of color combined
with an updated classic
style allows men who
would normally shy away
from anything bright to
try something new.
off the course. We are proud of their recent oncourse successes with wins from Brandt, Bill, and
first-time winner Harris English.”
To Graham, golf is the perfect lifestyle for the
brand to embrace because the game reaches its
target audience. “With the recent signing of
Branden Grace, a young European Tour player
from South Africa, we look to expand awareness
of Peter Millar globally,” she says.
Last year, the company also signed Tour rookie
Harris English as a brand ambassador. And so far,
the 22-year-old has successfully brought a new
A Perfect
SWING
P
atience. Timing.
Luck. These are
just a few of the
elements that golf
requires. So it’s not
surprising that the clothing
brand that’s a favorite of professionals and weekend players has
the right balance of all three.
Peter Millar chairman and
CEO Scott Mahoney had built
an 11-year career at Ralph Lauren when, in 2005, entrepreneur
Chris Knott got his attention
with a new idea: a traditional
clothing line that’s a good fit,
comfortable, and contemporary.
“In my travels, I would see
these great Peter Millar sweaters,” Mahoney says “I knew we
could build a significant business together. Chris is an incredibly engaging guy with a lot of
talent and a keen eye.”
Mahoney knew the Sea Island
culture and the key executives.
So he partnered with Sea Island
and approached Knott. “We
went in and acquired Peter Millar,” Mahoney explains.
The partnership afforded the
new company a certain pedigree and panache. And it proved
just the right combination to
shoot it straight into the middle
of the fairway. “The company
has delivered better than 30
percent compounded annual
growth since 2005,” he says.
Enter Winona Capital Management. “They brought in
discipline and infrastructure,”
he recalls. “We added a professional CFO and the brand really
flourished, even during the
downturn of 2009. Most of all,
Winona cared about the brand
and the people. We’re still great
friends with them to this day.”
Last year, Switzerland-based
Chairman and CEO
Scott Mahoney
Richemont bought the company
— another birdie. Richemont
boasts a collection of luxury
Maisons (think Cartier) and a
global retail footprint. “They
have retail stores all over the
world and are helping us form a
global strategy,” Mahoney says.
So what began as a company specializing in cashmere with
just six workers, today offers a
full product line, employs more
than 100, and is going global.
“We’ve been very blessed,” he
says. “We all feel fortunate to be
a part of the Peter Millar brand.”
And he’s quick to cite the
“finest sales force in the business.” Leading that effort are
Todd Martin, president of golf,
and Scott Ruerup, vice president of retail.
“Peter Millar strikes a cord
with consumers because of the
taste/value relationship,” Mahoney says. “We have a chance
to become the next great American apparel brand. Great product, great service, and great
people: a pretty good formula.”
Sounds like quite the fashionable hole in one.
—Waynette Goodson
usairwaysmag.com
SEPTEMBER 2013
67
»
http://www.usairwaysmag.com
Table of Contents for the Digital Edition of US Airways - September 2013
Did You Know?
Making It Happen
Hot Spots: Top College Football Rivalries
Hub Crawl: Montreal-Trudeau International Airport
Adventure: Falconry
Wine & Dine: Las Vegas Dining
Golf: Pacific Links International
University Spotlight: Salisbury University
Style Spotlight: Yacht Club
Gear Up: Cookout Tools
Travel Feature: Jamaica
US Airways: Countdown to Departure
Great Tastes: Fearrington Village, NC
Professional MBA: Wake Forest University
Travel: Apps for Business and Leisure
High Style: Fashion by Peter Millar
Great Dates
Puzzles
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Window or Aisle?
US Airways - September 2013
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