US Airways - September 2013 - (Page 67)

play or going to Los Angeles Country Club [LACC] or to Shinnecock. Golf gives us such credibility,” says Mahoney, Peter Millar chairman and CEO. In addition, professionals on the PGA Tour are sporting Peter Millar around the world. “We are very fortunate to have the past two FedEx Cup champions, Brandt Snedeker and Bill Haas, representing our brand,” says Millie Graham, vice president of marketing. “We selected professionals on the PGA and European Tours who truly embody the Peter Millar personality both on and The use of color combined with an updated classic style allows men who would normally shy away from anything bright to try something new. off the course. We are proud of their recent oncourse successes with wins from Brandt, Bill, and first-time winner Harris English.” To Graham, golf is the perfect lifestyle for the brand to embrace because the game reaches its target audience. “With the recent signing of Branden Grace, a young European Tour player from South Africa, we look to expand awareness of Peter Millar globally,” she says. Last year, the company also signed Tour rookie Harris English as a brand ambassador. And so far, the 22-year-old has successfully brought a new A Perfect SWING P atience. Timing. Luck. These are just a few of the elements that golf requires. So it’s not surprising that the clothing brand that’s a favorite of professionals and weekend players has the right balance of all three. Peter Millar chairman and CEO Scott Mahoney had built an 11-year career at Ralph Lauren when, in 2005, entrepreneur Chris Knott got his attention with a new idea: a traditional clothing line that’s a good fit, comfortable, and contemporary. “In my travels, I would see these great Peter Millar sweaters,” Mahoney says “I knew we could build a significant business together. Chris is an incredibly engaging guy with a lot of talent and a keen eye.” Mahoney knew the Sea Island culture and the key executives. So he partnered with Sea Island and approached Knott. “We went in and acquired Peter Millar,” Mahoney explains. The partnership afforded the new company a certain pedigree and panache. And it proved just the right combination to shoot it straight into the middle of the fairway. “The company has delivered better than 30 percent compounded annual growth since 2005,” he says. Enter Winona Capital Management. “They brought in discipline and infrastructure,” he recalls. “We added a professional CFO and the brand really flourished, even during the downturn of 2009. Most of all, Winona cared about the brand and the people. We’re still great friends with them to this day.” Last year, Switzerland-based Chairman and CEO Scott Mahoney Richemont bought the company — another birdie. Richemont boasts a collection of luxury Maisons (think Cartier) and a global retail footprint. “They have retail stores all over the world and are helping us form a global strategy,” Mahoney says. So what began as a company specializing in cashmere with just six workers, today offers a full product line, employs more than 100, and is going global. “We’ve been very blessed,” he says. “We all feel fortunate to be a part of the Peter Millar brand.” And he’s quick to cite the “finest sales force in the business.” Leading that effort are Todd Martin, president of golf, and Scott Ruerup, vice president of retail. “Peter Millar strikes a cord with consumers because of the taste/value relationship,” Mahoney says. “We have a chance to become the next great American apparel brand. Great product, great service, and great people: a pretty good formula.” Sounds like quite the fashionable hole in one. —Waynette Goodson usairwaysmag.com SEPTEMBER 2013 67 » http://www.usairwaysmag.com

Table of Contents for the Digital Edition of US Airways - September 2013

Did You Know?
Making It Happen
Hot Spots: Top College Football Rivalries
Hub Crawl: Montreal-Trudeau International Airport
Adventure: Falconry
Wine & Dine: Las Vegas Dining
Golf: Pacific Links International
University Spotlight: Salisbury University
Style Spotlight: Yacht Club
Gear Up: Cookout Tools
Travel Feature: Jamaica
US Airways: Countdown to Departure
Great Tastes: Fearrington Village, NC
Professional MBA: Wake Forest University
Travel: Apps for Business and Leisure
High Style: Fashion by Peter Millar
Great Dates
Puzzles
Readers Resource Index
Your US Airways Guide
Video Entertainment
Audio Entertainment
U.S. and Caribbean Service Map
International Service Map
Airport Terminal Maps
US Airways Fleet/Customs & Immigration
Passenger Info/Contact US Airways
US Airways MarketPlace®
Window or Aisle?

US Airways - September 2013

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