Par Excellence Demo

Redefining the travel experience More and more women are traveling on business and taking advantage of the social and economic opportunities that travel provides. Not only that, but women have transformed the industry by insisting on higher levels of comfort and more attention to details By Cary J. Broussard, Vice president, WOMEN ON ThEIr Way ® Marketing for Wyndham International W hen I dreamed of what I wanted to be when I grew up, there was one thing I was sure about: I had to travel. Maybe it was growing up in Memphis, Tennessee, on the Mississippi River, wondering where the Mighty Miss was headed. Besides wanting to escape the humidity, perhaps it was watching the Mary Tyler Moore show – seeing a young career woman make it in the big city. How many of us can recall the excitement we felt, dreaming of one day traveling outside of our known existence? New York, DC, Miami Beach, San Francisco, St Louis, New Orleans, even Disneyland – not to mention London and Paris. I, for one, never want to lose that feeling of excitement and wonder about traveling. We have come a long way – and quickly – in redefining the travel experience. Many of us baby boomers are the first generation in our families to travel extensively. Remember piling into the family station wagon and driving off on a family vacation once a year or watching dad drive away on a sales call in his Ford, calling home from the Holiday Inn? Or maybe you didn’t take a family vacation, which was not unusual. Today, we think of a summer, spring or winter vacation as a birthright. Many children old enough to walk now have their own frequent flier numbers, their own roll-away luggage and, of course, have already ordered hotel room service. Between 1970 and 1995 air travel more than tripled from 118 billion to 415 billion passengers, according to the Bureau of Transportation. Changes in the labor force and income levels as well as the number of women working outside the home nearly doubled from 32 million to 61 million. Did you know that the United States has the largest transportation system in the world, serving 260 million people and 6 million business establishments? Mobility and access to economic and social opportunities are made possible by the US transportation system. Travel has changed for the better, becoming more accessible for more Americans than ever – and now we passionately want to protect what has become part of our day-to-day lives. Holiday Inns and Howard Johnson’s were two of only a handful of hotel chains in the 1960s and 1970s. At last count there are more than 35 hotel chains, 10 major airlines, seven major car rental companies and 5,400 airports.

Table of Contents Feed for the Digital Edition of Par Excellence Demo

Par Excellence Demo Contents Why I am Optimistic about Women in Business All the Presidents, Women Maverick Who Took on a Start-Up-and Learned a Valuable Lesson Golf Advice to Women Golfers (And it's Not How to Hit a Ball) Lifestyle You Shall go to the Ball, Cinderella (But First you Have to Get Real...) Travel Health

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