Powder Coated Tough - Fall/Winter 2007 - (Page 16) Emerging Technology with Super Durable formulations. Baker adds, “Decoral’s dedication to quality is not just a slogan. It is backed by extensive testing and certifications from around the globe.” The Licensees Prior to selling a Decoral system, a representative visits the site where the machine will be installed. Because powder coating is a key to the quality of the final finish, Baker says that Decoral will want to see if proper application and pretreatment systems are in place. They will also want to know something about the markets being serviced. “For example,” Baker says, “if Decoral will be offered to architectural users, aluminum pretreatment to architectural standards will be needed. Once a [company] decides to purchase the Decoral system, they are free to use it however they choose with a few restrictions.” Baker explains that management must agree to use films and powders supplied only by Decoral. “This is the main vehicle by which Decoral controls quality of the final result,” Baker says. Becoming a licensee is not restricted to just custom coaters. Extruders, windows manufacturers and sign makers are also on Decoral’s list of licensee holders. Companies that align themselves with Decoral tap into a global company that is constantly innovating, Baker says. During the fourth quarter of 2007, Decoral introduced two new imaging technologies to the United States: hydro sublimation and a new machine designed exclusively for the imaging of three-dimensional objects. In early 2008, Bakers says that To create a decorative piece, a preprinted transfer film with organic photosensitive pigments and cellulose resin is completely wrapped around the product with an airtight seal. The final result is a piece that mimics the one-dimensional printed image on a three-dimensional surface. 16 Powder Coated Tough
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