Powder Coated Tough - Spring 2008 - (Page 31) Breaking News Continued from page 17 looking at perhaps other activities or events throughout the year. While that hasn’t been completely defined, ideas that have come up include perhaps doing regional shows in the spring, aligning these shows with other associations or other events to help capture and improve traffic for both events. Looking outside the U.S. is another consideration. Perhaps a more aggressive show strategy, in Canada and Mexico but quite honestly there is no reason we couldn’t expand our reach even outside the Americas. Europe is a very large market and Eastern Europe is an aggressively growing marketplace. Of course Asia has been growing double digits and we’d expect it to continue to grow over the next few years. I don’t think anything is out of the realm of possibility. I want to emphasize that our focus geography is the United States of America but our missions in promoting powder coatings and educating the industry doesn’t confine us to that space. In the even years, our plan is to have a large Coating Show in the Midwest area. We are not limiting ourselves to Indianapolis. We all know that Coatings 2008 will be in Indianapolis this year, and we expect a great turnout. CCAI is a cosponsor for that event, and collaboratively we are going to continue to work very hard to make this a great success and have already booked a huge number of exhibitors as well as had very positive feedback from the industry on this event. That also helped accelerate our interest to work together with CCAI going forward. Understanding that the Midwest is not the only populated area for both powder and liquid coatings, we want to make sure that we give everyone the ability to participate in these events, and therefore we will be evaluating in the odd years perhaps more of a regional show concept, and maybe one if not two events, in those odd years. One idea is that we would have the even year events in the Midwest and the odd years we would go west, or south or east or northeast for a regional show/event. Currently we are considering an event in the spring of 2009, perhaps in Las Vegas or another central U.S. location. Then in the fall of 2009, we will have a ® www.powdercoating.org 31 http://www.globalfinishing.com http://www.globalfinishing.com http://www.powdercoating.org
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