Powder Coated Tough - Spring 2008 - (Page 6) POWDER PERSPECTIVE building products. PVD coating is designed to provide a viable alternative to the traditional method of applying chrome and electroplating. In most instances, the result should be a less expensive and better performing, chrome look. John Swigard, director of marketing, American Trim says, “We are very excited to partner with DuPont, who clearly sees the potential in this market and we look forward to furthering this relationship between us as well as our current and future OEM partners. This represents another step in our dedication to expand this technology with development programs and to further the knowledge base on new, larger part capabilities.” Both companies agree this collaboration comes at a favorable moment as the market looks for more economical and sustainable solutions to their coating needs. “This agreement reveals the commitment, from both of our organizations, to the development of new technologies for our new and existing customers and the various industries we service,” says Dan Paulus, DuPont area manager. American Trim will take advantage of co-branding opportunities with DuPont as a member of its Star CoaterSM Program. Learn more about this technology by contacting Jeff Schwieterman at American Trim at 937-494-6369 or your local DuPont CoatingSolutions representative at 800-247-3886. In other DuPont news, DuPont CoatingSolutions, Prismatic Powders entered into an agreement with Prismatic Powders, a division of NIC Industries Inc. to market and sell a unique segment of their powder coatings under the brand DuPont™ Colorsplash™ by Prismatic. The line consists of vibrant colors, select metallic special effect finishes, textures and twocoat colors that are made to add zest to automotive wheels and bicycle and motorcycle finishes. According to DuPont, the alliance gives Prismatic Powder broader market reach while enabling DuPont to add a unique product offering in order to benefit customers. Prismatic Powders has specialized in the unique color niche of the powder coating market for more than 23 years, and DuPont is proud to offer these coatings to the marketplace. A-C-T Going Global To Grow Local A -C-T Test Panels, headquartered in Hillsdale, Mich., is growing locally by selling globally. Using Internet marketing, trade magazine ads and outbound telemarketing, A-C-T is reaching out across North America as well as into key international automotive and industrial coating markets with a polished new look. The company has a successful 25 year history serving large automakers and paint companies throughout the United States. “We’ve got a great team and a fantastic community here in Hillsdale, and the capacity to expand operations. But things have changed and today we need to find new customers to grow our business,” says Frank Lutze, A-C-T president and CEO. “The days of sitting back and filling orders are gone—today we have to be global order makers instead of order takers.” “Our look may be new, but we’re the same quality driven, customerfriendly innovator we’ve always been,” says Brad Kimpell, director of business development and sales. “Only now we’re telling our 25 year story of technological leadership to a new, much larger, much wider audience. We’ve been a world leader since day one, so we’ve always had a fantastic story to tell,” says Kimpell. “The difference is that now we have a world-class marketing campaign to tell our story world-wide.” 6 Powder Coated Tough
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