NUMBERS GAME
July Weather, Many Markets Beat by the Heat
July 2010
Capacity Rds, % Chng vs. YA # of Regions Up # of Regions Down Up/Down Breadth Ratio % Utilization Rate (June) % Utilization Rate Pt. Chng vs. YA (June) –5% 15 20 1:1.3 53% –0.2 pts
J
uly brought an unexpected and unfavorable turn with widespread and extended heat which depressed national Golf Playable Hours (GPH) to -5% vs. July 2009. That completely erased the previous slight Year-to-Date (YtD) GPH favorability with the July YtD GPH measure now registering flat vs. year ago. At the national level for the YtD period, the weather distribution of weekdays vs. weekends favorability returned to an even balance with both “weekparts” being statistically flat vs. year ago for GPH. Looking at the July YtD weather impact breadth ratio results (measured as # of regions up compared against # of regions down), the regional breadth measure turned negative again at 1:1.3. This is comprised of 15 regions up vs. 20 down and 10 in the neutral zone. The Northeast, Great Lakes, Ohio Valley and Pacific Northwest regions continue to favorable weather AugusT 2010
6 The Pellucid PersPecTive
Table of Contents for the Digital Edition of The Pellucid Perspective - August 2010