The Pellucid Perspective - March 2014 - (Page 10)
INDUSTRY
SCORECARD
February '14 golf weather
impact: Tough sledding for golf
F
ebruary unfortunately picked up where January left off as
Golf Playable Hours (GPH) came in at -11% vs. Year Ago
(YA) at the national level. For the Year-to-Period (YtD),
the GPH comparative measure improved slightly but remains
in negative territory at -17% vs. the same period last year. The
YtD regional positive/negative breadth ratio was also negative,
February YtD 2014
YtD
Month Capacity Rds, % Change vs. YA
-11%
YtD Capacity Rds, % Chng vs. YA
-17%
YtD Up/Down Breadth Ratio
1:1.6
# of Regions Up
# of Regions Down
YtD % Utilization Rate (Jan '14)
YtD % Utilization Rate Pt. Chng vs. YA (Jan '14)
10 The Pellucid PersPecTive
7
11
67%
+14 pt
registering at -1.6:1 with 7 regions having favorable weather
against 11 regions with unfavorable weather (2 in-season regions finished in the neutral zone of +/- 2%, the remaining 25
regions are out-of-season). Looking at YtD weather impact
performance by day-of-week, the negative weather results were
slightly more concentrated in weekdays vs. weekends. The one
bright spot in February's results is that the full-year weather
impact forecast improved slightly vs. January's call. Pellucid's
call for the 2014 full-year comparative GPH for Total US and
the 45 regions is part of our State of the Industry presentation which is available for sale. Also, the monthly update to
that forecast at the national level and the breakdown of weather
impact by day-of-week are available to Pellucid Publications
Members (who also receive the State of the Industry) via the
Client Login section at the Pellucid website (go to www.pellucidcorp.com for information or to subscribe).
Looking back on January rounds played as reported by Golf
Datatech/NGF to calculate the facility % Utilization Rate
(UR), we see the rounds demand deficit (-4%) was considerably shallower than weather performance (-24%), resulting in
a UR level for the month of 67% which significantly beat the
benchmark 2013 year-end value. For the YtD period, the measure is the same (only one month's results) and the encouraging
news here is that's 2 months where rounds demand significantly
March 2014
http://www.pel
http://www.lucidcorp.com
Table of Contents for the Digital Edition of The Pellucid Perspective - March 2014
TOC
Where is golf pricing headed in 2014?
The feminine touch
Colorado Section PGA enters tee time fray
Historic course going back to nature
February '14 golf weather impact: Tough sledding for golf
Overdevelopment storm still blankets Minneapolis
ClubCorp acquires Prestonwood CC and its two courses
The crime of the century
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