The Pellucid Perspective - January 2015 - (Page 5)

golf equipment What do GoDaddy.com and golf have in common? Now, Bob Parsons By Jim Koppenhaver A www.onlinemoneystories.com s my Pellucid co-workers and close business associ- this one may very well turn out that way. For those of you who ates know, I end up doing a lot of things last-minute. I make it that far, you'll see that I decided to post on it as well and wouldn't say I'm a procrastinator (although at times and several of the comments here will echo how I responded. Given on certain things I do); it's probably equal parts of trying to do the breadth (not necessarily the depth) of comments that are or too many things and not being as organized as I could be. At will have been posted by the time you read this, I'm not going times though, my delays work to my advantage and such was to go into the pros and cons of whether Bob will be successful, the case today when I sat down to pen this article without any whether he's good or bad for the industry and whether he'll clear, insightful, though-provoking topics in mind but was "gift- shake things up within the golf consumer equipment manufaced" with an article from MyGolfSpy that landed in my Inbox turing community. What I want to propose, and shared in my early this morning and just begged for the Pellucid perspective. post, is that I think the energy, bravado, money and resources For those of you not familiar with MyGolfSpy, it's a site that Bob's going to pour into this could be put to a much better that primarily traffics in the "inside scoop" on the good, bad use in the equipment business than his plan of creating the "Uland ugly of equipment launches and tra-premium" clubs segment. I know performance reviews, among other that a leopard can't change its spots things. They ran a very interesting and you can't take Donald Trump and series earlier this year when the news turn him into an environmentallybroke about TaylorMade being awash conscious renovator of golf courses in clubs inventory and the complicity but, in my opinion, there's a huge of Dick's in that particular situation. missed opportunity about to occur They recently followed that with an here. Let me explain. "insider's perspective" ghost-written Here we have a very wealthy, pasby a former, veteran golf retail stakesionate individual with more than a holder which sheds some interesting passing interest in the game and busilight on how things work between ness of golf getting ready to not just the equipment manufacturers and the wade in, but dive in head first. For retailers that the average consumer those of you who didn't go read the doesn't see or consider. But I digress. MyGolfSpy article link above, you The email headline from MyGolfmight want to check this one out, Spy that caught both my and associate which is the letter that Bob Parsons Stuart Lindsay's eye was RESTRICTwrote to the members of the ScottED (just that, in caps, nothing else). I goDaddy founder, Bob parsons sdale National Golf Club: http:// normally would go right to the delete www.mygolfspy.com/bob-parsonsbutton (and then empty the Deleted Items folder as well) with letter-to-members/. You get the sense that this guy is a shrewd that type of email but the fact that it had some commentary in business man. I can't disagree with any of the rationale he prothe email about the content behind the link and the fact that vides, the remedy and "relief " being offered to those who don't Stuart emailed me shortly thereafter and gave me his summary agree and basically laying it all on the table with no "hidden (I figured if it didn't crash his computer already I was safe) now agenda" to divine. He doesn't mince words and doesn't let any made me curious as to what the heck in golf equipment could grass grow under his feet (bad pun). That's all well and good. be so secretive. Turns out it was an article about GoDaddy's Where I think he's making a dubious bet and squandering a founder getting into the golf equipment manufacturing busi- huge opportunity for him as a businessman and to make a lastness and his initial "in-your-face" approach to marketing and ing impression on the golf industry is his decision to go excluPR. To start with, here's the article for your reading interest sively after the "Ultra-premium" position for his new clubs. I (I was going to say pleasure but some of the more conserva- know that his DNA is screaming, "Build the Tesla of golf, no tive among us might find it offensive in multiple ways): http:// one was standing on street corners asking for a sleek, perforwww.mygolfspy.com/parsons-xtreme-golf/ mance electric car approaching $100K, were they?" but the bigPellucid associate Harvey Silverman often comments that ger opportunity here is.....recreational golf equipment. There, reading the subsequent posts of online articles is frequently I said it. You (and he) probably think I've lost my ever-lovin' more entertaining and educational than the article itself and mind but let me defend my case. www.PellucidCorp.com The Pellucid PersPecTive 5 http://www.GoDaddy.com http://www.onlinemoneystories.com http://www.mygolfspy.com/bob-parsons-letter-to-members/ http://www.mygolfspy.com/bob-parsons-letter-to-members/ http://www.mygolfspy.com/bob-parsons-letter-to-members/ http://www.mygolfspy.com/parsons-xtreme-golf/ http://www.mygolfspy.com/parsons-xtreme-golf/ http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - January 2015

TOC
The FootGolf faceoff
What do GoDaddy.com and golf have in common? Now, Bob Parsons
Hack Golf initiative dormant, but not dead, TaylorMade says
Industry shows registering exhibitor upticks
State of the Industry preview: It’s not all bad news
Andrew Wood: Legendary indeed
December golf weather impact: Santa Claus came to town
Operators find hearts in San Francisco
Pebble Beach Resort adds TaylorMade as brand partner
WHIP it good?

The Pellucid Perspective - January 2015