The Pellucid Perspective - July 2015 - (Page 1)

The Vol. 6, No. 7 July 2015 golf industry demographics 2 2015 rounds up but revenue trailing By Stuart Lindsay golf litigation 5 Golf course threatened by latest in series of reverse discrimination complaints By Jim Dunlap tee time marketing 6 NGCOA 's no-go decision on tee time sales wise, but more controls needed By Rob Larsen golf marketing 8 Golf gets a seat at the multi-billion dollar gift card table By Jim Dunlap millennials interest 9 Millennials seek answers to what golf offers to them By Jim Koppenhaver INDUSTRY SCORECARD 12 June golf weather impact: A second core month of "neutral" MARKET FOCUS 15 Potential for Nirvana, but grungy performance slowing Seattle operators THE LAST WORD 17 Trumped? By Jim Dunlap www.PellucidCorp.com The Pellucid Perspective 1 http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2015

TOC
2015 rounds up but revenue trailing
Golf course threatened by latest in series of reverse discrimination complaints
NCGOA’s no-go decision on tee time sales wise, but more controls needed
Golf gets a seat at the multi-billion dollar gift card table
Millennials seek answers to what golf offers to them
June golf weather impact: A second core month of “neutral”
Potential for Nirvana, but grungy performance slowing Seattle operators
Trumped?

The Pellucid Perspective - July 2015

http://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
http://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
http://www.nxtbookMEDIA.com