The Pellucid Perspective - August 2015 - (Page 12)

INDUSTRY SCORECARD July golf weather impact: A small step backwards A t the national level, July came in marginally down as Golf Playable Hours (GPH) registered down 2% vs. Year Ago (YA) at the national level. That result continued to marginally chip away at the positive Year-to-Date (YtD) results which now registers +2% vs. YA. The YtD regional positive/ negative breadth ratio slipped slightly, but remains positive at 4:1 with 24 regions having favorable weather against 6 regions with unfavorable weather (15 regions fell in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, favorability continued to be considerably stronger in weekdays vs. weekends, which will likely have a slight impact on rounds and revenue. Looking to the year-end forecast for July YtD 2015 Month Capacity Rds, % Change vs. YA -2% YtD Capacity Rds, % Chng vs. YA +2% YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down 4:1 24 6 YtD % Utilization Rate (Jun '15) 50% YtD % Utilization Rate Pt. Chng vs. YA (Jun '15) -2 pt 12 The Pellucid PersPecTive GPH, we're projecting to not be far off the '14 weather and are projected to trail the 10-yr average. (That's unfortunately a softening vs. our guidance back in January in the State of the Industry). The supporting figures for the 2015 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-of-week breakdowns are available to Geographic Weather Impact Analysis tracking purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website. (Go to www.pellucidcorp.com for information or to subscribe; for information-seekers we'll send you a sample of the '14 1st half actual results to review). Looking back at June rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), the decline in rounds demand (-2%) was marginally greater than the decrease in GPH (-1%), resulting in basically flat Utilization for the month. For the YtD period, rounds demand remains in retreat to neutral territory and trails the positive GPH figures, resulting in continued lower Utilization through June vs. the '14 Year-end figure. The supporting figures are also contained in the Weather Impact Tracking report or Pellucid Publications Membership monthly update. Jim Koppenhaver comments, "The July weather results were dominated by negative comps in the East predominately, with 9 of 10 regions (stretching from New England to Southern FL) August 2015 http://www.pellucidcorp.com

Table of Contents for the Digital Edition of The Pellucid Perspective - August 2015

TOC
TaylorMade: The Golf Gods giveth and taketh away
Rise of Arcis Golf contributes to record high in industry consolidation
Teeing up some competition – PGA Tour and EZLinks Golf
One year later, Goat Hill on the road to recovery
Good customer service and communication two keys to success
July golf weather impact: A small step backwards
New York, New York – Play it again
Fathers and sons

The Pellucid Perspective - August 2015