The Pellucid Perspective - March 2016 - (Page 11)

GOLF INDUSTRY TRANSACTIONS February golf weather impact: Good times return A fter a down opening month to the year, February's results bounced back strongly as Golf Playable Hours (GPH) registered +39% vs. Year Ago (YA). That result more than overcame the January deficit as the Year-to-Date (YtD) now stands +17% through two months. The YtD regional positive/ negative breadth ratio is neutral at 1:1 with 13 regions having favorable weather against 9 regions with unfavorable weather (3 in the neutral zone of +/- 2%, the remaining 20 are out-of-season). Looking at YtD weather impact performance by day-of-week, favorability is concentrated in weekends vs. weekdays. Looking to the year-end forecast for GPH, we're seeing basically par- February YtD 2016 Month Capacity Rds, % Change vs. YA +39% YtD Capacity Rds, % Chng vs. YA +17% YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down 1:1 13 9 YtD % Utilization Rate (Jan '16) 50% YtD % Utilization Rate Pt. Chng vs. YA (Jan '16) -1 pt WWW.PELLUCIDCORP.COM ity vs. the previous year and the 10-year average. The supporting figures for the 2016 full-year comparative GPH for Total US, the comparison to the 10-year average and the day-of-week breakdowns are available to Geographic Weather Impact Tracking report purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website. (Go to www.pellucidcorp.com to subscribe or for more information; for information-seekers we'll send you a sample of the '15 1st half actual results to review). Rounds demand data for January as published by Golf Datatech was not available prior to our content submission deadline this month. With the departure of the PGA of America's PerformanceTrak there is also no longer an alternate source for this data or for Revenue reporting so it will be interesting to see how rounds demand tracking evolves and whether or not there will be a 2.0 version of revenue tracking emerge in '16 to fill the void or improve upon the decade-plus effort of the PGA in this area. We're going the wrong way on this visibility, veracity and understanding of industry performance dimension. On the other hand, we concur with the PGA's assessment that such efforts can't be either charity or goodwill; collecting and presenting information costs money and there has to be a viable economic model or the industry will simply get what they pay for (nothing). THE PELLUCID PERSPECTIVE 11 http://www.pel http://www.lucidcorp.com http://www.pellucidcorp.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - March 2016

TOC
PGA Junior League Golf: Timing is everything
Century old course takes futuristic approach to renovation project
Spring hopes eternal
Turf reduction changing the face of Southwest golf
Say it ain’t so, Joe
February golf weather impact: Good times return
Numbers not peachy for Atlanta golf
Golf’s future under Donald, Hillary, Ted, Bernie et al

The Pellucid Perspective - March 2016