The Pellucid Perspective - September 2017 - 10

INDUSTRY
SCORECARD

August golf weather impact: 2nd consecutive month
of positive "comps"!

ugust weather results posted a 2nd consecutive positive
comparable result as Available Rounds for the month
were +3% at the national level vs. Year Ago (YA). That
added marginally to the Year-to-Date (YtD) figure which is in
positive territory but only fractionally, which means it continues
to track in our neutral range of +/-2% with 8 months played.
Regional breadth for the YtD period remained in neutral territory at 1:1 with 16 weather-favorable regions countered by 14
weather-unfavorable regions. (The remaining 15 regions are in
the neutral zone of +/- 2%). Looking at YtD weather impact
performance by day-of-week, weather countenance continues to
be relatively balanced between weekdays vs. weekends (but there

August YtD 2017
Month Capacity Rds, % Change vs. YA ......................+2%
YtD Capacity Rds, % Chng vs. YA ..............................+1%
YtD Up/Down Breadth Ratio .......................................1:1
# of Regions Up...................................................... 16
# of Regions Down.................................................. 14
YtD % Utilization Rate (Jul '17) ................................ 50%
YtD % Utilization Rate Pt. Chng vs. YA (Jul '17) ..... -2 pts

10 The Pellucid PersPecTive

are considerable variances by day-of-week, Fridays and Sundays
are of particular interest). The full-year forecast is stabilizing (i.e.
it's not bouncing as much month-to-month as we get closer)
and it provides better guidance on what to expect for the balance
of the year and whether operators should be saving or spending
money down the stretch. Pellucid subscribers have access each
month to our forecast for '17 year-end GPH for Total US, the
comparison to the 10-year average, the regional breadth details
and the day-of-week breakdowns via the Geographic Weather
Impact Tracking report or Pellucid Publications suite through
the Client Login section at the Pellucid website. Cognilogic
facility weather impact subscribers also know these figures for
their individual facility (go to www.pellucidcorp.com to subscribe or register for more information and in exchange we'll
send you a sample of the '16 1st half actual results to review).
Played Rounds data for July published by Golf Datatech came
in at -2% which diverged from Pellucid's previously-published
Golf Playable Hours (GPH) results, producing a lower Utilization Rate for the month. For the YtD period, this widened the
Utilization deficit as rounds have declined against basically flat
weather. Figures for the month at the National and 61 key Markets (including Pellucid's designated Top 25 markets) level are
also available to Pellucid Publications members and Geographic
Weather Impact report subscribers.
Jim Koppenhaver comments, "Obviously Hurricane Harvey
September 2017

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Table of Contents for the Digital Edition of The Pellucid Perspective - September 2017