ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 11)

EMAIL INTENSIVE | Monday, May 19 LEADER: This intensive will focus on what you need to know in order to develop more effective email programs. We’ll start with a review of the elements that contribute to successful email marketing, then review how to achieve better deliverability, and discuss how segmentation and targeting boost sales. You’ll learn how good email creative results in higher click rates and finally what you can expect for the future of email marketing. Elaine O’Gorman Vice President of Strategy, Silverpop Secrets for Successful Email Marketing 8:15 a.m. – 9:30 a.m. Discover the key elements incorporated into the most successful email marketing campaigns. Gain an understanding of how design, deliverability, content and personalization impact results, and which metrics you must monitor to keep improving your programs. See examples of highly successful campaigns, and learn the tricks of generating high click and conversion rates that savvy senior email marketers live by to deliver the results management expects. Speaker: Reggie Brady, President, Reggie Brady Marketing Solutions Additional speaker to be announced. Where Do We Go From Here? The Future of Email Marketing 3:15 p.m. – 4:15 p.m. A panel discussion by top-tier marketers will explore the issues surrounding email ROI in a multichannel world. Topics covered will include how technologies that simplify segmentation and testing will be standard going forward. Panelists will evaluate the threat to email from social media and user-generated content, and changes to programs that will be necessary because of the growth of Web 2.0. Attendees will come away with a better understanding of the future of email marketing in a cluttered, on-demand, consumer-centric world. Moderator: Ken Magill, Columnist, Direct Magazine Panelists: Brant Barton, Co-founder and Vice President of Business Development, Baazarvoice Elaine O’Gorman, Vice President, Strategy, Silverpop Robert Montepeluso, Operations Director, Valassis 1 to 1 Solutions Pinny Gniwisch, Executive Vice President Marketing, ice.com Navigating Through Spam Filters and ISPs to Reach Your Customers 9:45 a.m. – 10:45 a.m. Deliverability issues often perplex email marketers who are constantly vying for a place in the inbox. Learn how elements such as sending schedules, reputation and IP addresses can adversely affect delivery rates. You'll receive a checklist of speciﬁc steps you need to take to improve your chances of hitting the inbox. Speaker: Ted Roberts, Director of Deliverability, Silverpop Additional speaker to be announced. Grand Opening Reception in the Exhibit Hall 4:15 p.m. – 6:30 p.m. Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 11:00 a.m. – 12:30 p.m. (See page 7 for details.) Making the Message Matter: Effective Use of List Segmentation for Content Relevance 12:45 p.m. – 1:45 p.m. Behavioral targeting techniques for list segmentation makes email marketing programs more effective, generating as much as 32 times the revenue as campaigns that don't use such data to boost relevancy and targeting. Learn how email recipients respond to messages that take past purchases, previous activity and requested information into consideration to deliver offers of interest. Find out how to incorporate customer data into your email efforts to automatically deliver the right message to the right person at the right time. Speaker: Sharon Romes, Email Channel Manager, Bonnier Corporation Mike Zodrow, VP Catalog Marketing, Harry & David Email Creative Strategies That Increase Click-Throughs 2:00 p.m. – 3:00 p.m. Getting your clients to take advantage of that special email offer can boil down to how attractive the package is. Discover what motivates recipients to click. Results of click rates will demonstrate which formats work best, how image placement can impact results and whether navigation bars within email templates help or hinder results. Speaker: Jeff Hilimire, President, Spunlogic ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 11 http://ice.com http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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