ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 12)

MERCHANDISING INTENSIVE | Monday, May 19 LEADER: Merchandising matters! Your brand experience comes to life through the products your customers purchase. A merchant must be sure those products enhance and support the brand promise across all channels. In this provocative merchandising seminar, you’ll come away with industry best practices and the best kept secrets of smart and savvy merchants. Learn how to surround your customers with a relevant merchandising experience they’ll love, and strengthen your brand in the process. Andrea Syverson President, IER Partners Invite Your Customers into Your Brand and Watch Your Sales Grow 8:15 a.m. – 9:30 a.m. Master the art of “open” Merchandising. You’ve heard of the beneﬁts of open branding. Now, apply those techniques to product! Create a more engaging merchandising experience across all channels by inviting your customers into your brand…before, during and after your product development process. You’ll learn: I I Strategic Merchandising Metrics That Lead to Better Results 12:45 p.m. – 1:45 p.m. It’s all about results. But what results really matter? Join this panel of product practioners and learn what dashboard of online and ofﬂine merchandising metrics work best for making important brand decisions. As multichannel merchandising gains complexity, discover ways to keep a results-oriented focus simple but actionable. Take aways will include: I I I How, when and why to invite your customers in The branding and sales beneﬁts of customer co-created products Entrepreneurial-driven and budget-minded solutions for successful product development Andrea Syverson, President, IER Partners Silo-busting reporting strategies Critical metrics by channel How to mine data for core merchandising truths Andrea Syverson, President, IER Partners I Speaker: Speaker: Editing Your Product Selection to Gain True Merchandising Authenticity 9:45 a.m. – 10:45 a.m. Inspired by Gilmore & Pine’s (pioneers of the Experience Economy) latest research on authenticity, learn why merchants must become adept at the discipline of editing product selections to ensure a unique and differentiated presentation. With product proliferation and the “paradox of choice” customers are overwhelmed. Discover why savvy merchants gain brand success and increased sales by subtraction. You’ll learn: I I Merchants Reveal Merchandising Secrets that Sell More Product Online 2:00 p.m. – 3:00 p.m. It’s no secret that e-merchants are constantly looking for ways to enhance their product sales online. Don’t miss these real-life case studies about merchandising online “must dos”. Learn how your brand can capitalize on what consumers need and expect from the online product experience. Through these hands-on, practical examples, you’ll gain insights into how e-merchants build their brands one product at a time. Discover new and proﬁtable ways to make your products work harder via online promotions, positioning, cross-selling tactics and more. Speaker: Margaret Moraskie, VP E-Commerce, Boston Proper Brad Wolansky, Vice President of Ecommerce, The Orvis Company Eight principles of authenticity The power of a tightly uniﬁed, “not-so-big” merchandising concept The new role of merchants: Editors-in-Chief Editing tools your brand and customers will appreciate Andrea Syverson, President, IER Partners Denise Tedaldi, VP, Merchandising, Harry & David I I Online and Offline Merchandising Verve: Strategies to Boost Product Performance 3:15 p.m. – 4:15 p.m. Is your merchandising strategy having a mid-life crisis? Does it need a bit of enlivening or reenergizing? Do your products need pizazz? No matter what your product category, or whether you are a consumer brand or a B-to-B brand, this roundtable of merchandising experts will provide new stimuli to help invigorate your merchandising efforts and differentiate you from the competition. You’ll learn: I I Speaker: Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 11:00 a.m. – 12:30 p.m. (See page 7 for details.) Tactics to leverage product meaningfully across all channels Attention grabbing tips that increase sales, revitalize and reenergize your brand Customer-pleasing, sales-increasing online techniques Beth McCall, President, Contact Marketing Phil Minix, President, MCM Electronics I Speaker: Grand Opening Reception in the Exhibit Hall 4:15 p.m. – 6:30 p.m. 12 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

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ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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