ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 14)

SMALL & START-UP MULTICHANNEL MERCHANT INTENSIVE | Monday, May 19 LEADER: Attend this session and discover how small and medium merchants can apply smart tactics to guide growth by focusing on the critical elements of success. You’ll learn about customer acquisition and retention strategies, how to maximize sales through optimal contact strategies, key metrics for evaluating success and how to build a brand that endures and fosters growth. When you leave this intensive, you’ll have an understanding of the strategies needed to build a successful business. Steve Trollinger Executive Vice President, J. Schmid & Assoc. Inc. Setting the Stage for Success 8:15 a.m. – 9:30 a.m. The day begins with an exploration of the factors that drive success in a multichannel business with emphasis placed on those areas critical to small and start-up companies. We’ll look at keys to sustained growth and business health indicators, the role of ecommerce in the multichannel mix and the 10 core competencies of successful multichannel ventures. You’ll learn: I I Building Your Brand While You’re Building Your Business: How Brand and Creative Produce Incremental Growth 2:00 p.m. – 3:00 p.m. Being successful in the multichannel world isn’t as easy as paint-by-numbers. Marketing strategies alone can’t get you to $50 million. Who you are, what makes you unique, how you tell your story — these elements are critical to generating long-term success. This session will look at the role of brand and creative in building a successful multichannel business. You’ll learn: I I I The drivers of multichannel success and why ventures fail Top-level strategies for starting and growing a successful multichannel business Skill sets required to start and grow successfully Steve Trollinger, Executive Vice President, J. Schmid & Assoc. Inc. The role of brand in today’s highly-competitive marketplace How to create a positive, brand-enhancing customer experience Best practices in catalog creative and must-have online elements How to integrate merchandise metrics to create a better online and ofﬂine experience Steve Trollinger, Executive Vice President, J. Schmid & Assoc. Inc. I Speaker: I Full-Blown Acquisition: Getting Customers in a Hyper-Competitive Market 9:45 a.m. – 10:45 a.m. Referred to as “front-end marketing,” customer acquisition is one of the most critical aspects of building a direct selling business. It is also typically one of the most expensive aspects of the business. This session covers the ins and outs of new customer acquisition and the critical metrics for analyzing the success of your acquisition efforts, online and ofﬂine. You’ll hear about: I Speaker: Growth Strategy Challenges: A Panel Discussion with People Who Are Making It Happen 3:15 p.m. – 4:15 p.m. Join the managers, presidents, owners and founders of four growing multichannel businesses for a discussion about the key challenges of starting and growing a proﬁtable venture. From ﬁnancing issues to marketing challenges; from fulﬁllment and operations to successful growth strategies, hear how these entrepreneurial thinkers are winning the multichannel challenge. Moderator: Steve Trollinger, Executive Vice President, J. Schmid & Assoc. Inc. Panelists: Case Dorman, President, Fiorella’s Jack Stack Barbecue Lisa Kronmuller, Marketing Manager, Direct to Consumer Portfolio, HERSHEY’S Gifts Geoff Van Sonsbeeck, Co-founder, Isabella Oliver UK Additional panelist to be announced. The role and importance of new customer acquisition for different business models How to measure the cost of acquiring a customer and other front-end metrics Strategies for growing the customer ﬁle Steve Trollinger, Executive Vice President, J. Schmid & Assoc. Inc. I I Speaker: Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 11:00 a.m. – 12:30 p.m. (See page 7 for details.) Grand Opening Reception in the Exhibit Hall 4:15 p.m. – 6:30 p.m. If You Get Them, Keep Them: Retaining Customers with Better Contact Strategies 12:45 p.m. – 1:45 p.m. “Back-end marketing,” working the customer ﬁle for sales and proﬁts, is the lifeblood of most multichannel businesses. This session looks at dozens of strategies for segmenting, contacting and measuring the performance of your buyer ﬁle, as well as the role and challenges of the different channels in the process. Learn: I The importance of customer segmentation and strategies to “attack” problem segments of your customer lists RFM, segmentation fundamentals and advanced modeling concepts How to integrate and measure mail and email contacts to customers for maximum sales and proﬁts Steve Trollinger, Executive Vice President, J. Schmid & Assoc. Inc. I I Speaker: 14 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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