ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 15)

WEB ANALYTICS AND CONVERSION INTENSIVE | Monday, May 19 LEADER: This intensive will teach you how to improve your website performance and drive conversions through the analysis of web analytics. We’ll give you an overview of what you need to know about analytics and how to use the data you gather to increase sales. We’ll cover multichannel campaign analytics, what online customer behavior is important to measure and most importantly how to use this data to improve the customer experience and boost conversions. Bill Bruno Principal, Stratigent, LLC Analytics Jump Start! 8:15 a.m. – 9:30 a.m. In this ﬁrst session of the intensive, we’ll start everyone on the road to success in analytics. We’ll provide an overview of what you need to know about analytics in order to gather the appropriate data and use it to improve sales. We’ll discuss common terms and deﬁnitions, pitfalls to avoid and how to promote the importance of analytics throughout your organization. You’ll receive a handout to take back to your ofﬁce with the terms and deﬁnitions you need to know. Speaker: Bill Bruno, Principal, Stratigent, LLC customer’s online experience. We’ll reveal a case study showing how one multichannel merchant used reports to boost conversion and sales. Speakers: Bill Bruno, Principal, Stratigent, LLC Noah Maffitt, Director of Global E-commerce Strategy, Office Depot Using Testing to Create a Better Customer Experience and Increased Sales 3:15 p.m. – 4:15 p.m. In this last session of the day, we’ll introduce you to testing in order to achieve page optimization. You’ll learn testing best practices, the impact different features have on conversion, and options for implementing tests. Plus, you’ll hear from a merchant who successfully uses testing to improve the customer experience. Speakers: Bill Bruno, Principal, Stratigent, LLC Daniel Cotlar, CMO, Blinds.com Boost Profits with Effective Multichannel Campaign Analytics 9:45 a.m. – 10:45 a.m. In this session, you’ll discover why it’s much more efﬁcient to perform a comprehensive analysis of both online and ofﬂine campaigns in order to gain a more complete view of customers. We’ll discuss how to integrate and analyze this multichannel campaign data, enabling you to make more informed decisions regarding customer life cycle. Plus, we’ll touch on the features within analytics solutions needed to perform this analysis. You’ll learn: I I Best practices for integrating and analyzing multichannel data The beneﬁts of multichannel campaign analysis Bill Bruno, Principal, Stratigent, LLC Additional speaker to be announced. Speaker: Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 11:00 a.m. – 12:30 p.m. (See page 7 for details.) A Better Understanding of Your Web Traffic = Increased Sales 12:45 p.m. – 1:45 p.m. Knowing how your customers arrive at your site is the ﬁrst step. Understanding their behavior once they have arrived is the second. This session will discuss how to monitor site trafﬁc once your customers have arrived and are navigating your site. You’ll learn what data is critical to collect such as how different customer segments navigate your site, and your customer’s overall buying behavior. Plus, we’ll cover basic reporting and how to display the data to others. Speaker: Bill Bruno, Principal, Stratigent, LLC Additional speaker to be announced. Continual Improvement Process — Using Data to Drive Conversions 2:00 p.m. – 3:00 p.m. Now you know where your site trafﬁc is coming from and how your customers interact with your site. How do you use that information to drive optimization and conversion? In this session, we’ll explain the process for continual improvement, why we do it and how the data you’ve collected tells a story that can be used to improve your ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 15 http://Blinds.com http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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