ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 16)

MERGERS & ACQUISITIONS INTENSIVE FOR SENIOR EXECUTIVES | Monday, May 19 LEADER: This intensive, designed especially for senior-level executives, will outline what’s currently going on with mergers and acquisitions and how it’s affecting the marketplace. Seasoned deal-makers will discuss current deal trends and how they could impact your options. We’ll cover how private equity investors can provide the infusion of resources that could expand your business and how you can position your company for a future sale. SPECIAL EVENTS MONDAY, MAY 19 Website Usability Labs I 8:15 a.m. – 10:45 a.m. Join these informative and interactive sessions that will give you insight about how your customers experience your website. Usability labs offer a peek at what a customer experiences when they visit selected websites. An attendee will navigate a website while the audience observes what is working and not working. Then, experts will offer solutions for improvement. You’ll learn from the mistakes of others and from the features that work well. There will be B-to-B, as well as B-to-C Usability Labs. The Monday and Tuesday morning Web Usability Labs will be run by Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight and the Tuesday afternoon labs will be run by Ken Burke, Chairman and Founder, MarketLive. Craig L. Battle Managing Director Tucker Capital Corporation Structural Changes at the Top: New Drivers of M&A Activity and What It Could Mean for You! 8:15 a.m. – 9:30 a.m. In this turbulent economic climate, with costs on the rise and more resources needed to grow, an inﬂux of private equity funds and a few large catalog/retail buyers are altering the traditional landscape. This enlightening session will kick off the new Mergers & Acquisitions Intensive for senior executives by outlining current deal trends and valuations, who is driving those deals, how they view the marketplace and how they are dramatically consolidating the industry, potentially impacting your future options. You will hear from guru deal-makers about the economic factors affecting mergers and acquisitions and what you need to consider when contemplating a sale, investment capital or an acquisition. Speakers: David Solomon, Co-Chief Executive Officer, Goldsmith Agio Stuart Rose, Managing Director, Tully & Holland Inc. Lee S. Helman, Managing Director, Financo, Inc. Get Tips from the Pros at these Crowd Pleasing Critiques! Catalog Critiques I 1:00 p.m. – 4:00 p.m. Have your catalog critiqued by the pros. Come with several copies of your catalog and sign-up for a 20 minute one-on-one critiquing session with a seasoned catalog veteran. You’ll learn how you can improve your catalog format, design, and copy to make it more compelling and user-friendly for your customers, and ultimately increase your sales. There will be tables for B-to-B only critiques as well. Don’t Forget to bring several copies of your catalog. Critiquers Include: Gene BeHage, President, Gene BeHage Consulting Rick Binger, President, Binger Catalog Marketing Lois Boyle-Brayfield, President, J. Schmid & Assoc. Inc. Sarah Fletcher, Creative Director, Catalog Design Studios John Galvin, Principal and Co-Founder, Integrate, Inc. Jean Giesmann, Sr. Vice President, Creative Services, BlueSky Brands Paula J. Jeske, Vice President, New Business Development - Direct Marketing, Black Dot Group Brent Niemuth, VP Creative, J. Schmid & Assoc. Inc. Kathleen Schultz, Merchandising and Creative Strategy, KMS Consulting LLC Glenda Shasho Jones, President, Shasho Jones Direct Carol Worthington-Levy, Partner, Director of Creative Services, LENSER Mike Wychocki, Executive Vice President, Partner, Haggin Marketing Private Equity Investment: Is it Right For Your Company? 9:45 a.m. – 10:45 a.m. Private equity can be just what you need for that necessary infusion of capital to expand your existing business and fund new initiatives. This panel of experts includes both catalog/retailer executives, with ﬁrsthand experience, and private equity professionals, who will discuss: What circumstances are appropriate for outside capital The beneﬁts of raising capital and involving new partners I The impact of selling a minority stake versus a controlling stake I Deal structure considerations important to both parties I How partnerships can break down, and the ramiﬁcations if they do Speakers to be announced. I I Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 11:00 a.m. – 12:30 p.m. (See page 7 for details.) Website Critiques I 1:00 p.m. – 4:00 p.m. Not sure how to increase your website sales? Don’t miss a oneon-one critique with a seasoned professional who will sit down with you for 20 minutes of undivided attention and critique your website. Critiques will offer ideas and techniques to improve your website design and show you how to sell more. Critiquers Include: John Deneen, President, SiteForm, Inc Jennifer Wells, Director, New Site Development, DMinSite Bob Hale, Usability Specialist, Resource Interactive Dayna Bateman, Senior Strategic Analyst, Fry, Inc. Positioning Your Company for Sale: What Are the Key Value Drivers? 12:45 p.m. – 1:45 p.m. Knowing that you may one day sell your business, what measures should you consider today to maximize shareholder value in the future? Who are the potential buyers? This session will include a panel of experts who have been through the sales process and who will identify the key value drivers that most buyers look for when approaching a potential acquisition. They will differentiate between private equity buyers and industry buyers. Learn basic steps that you can implement immediately which have the potential of adding value in the short-term and those that will result in a bigger pay-off down the line. Speakers to be announced. Email Marketing Creative Critiques I 1:00 p.m. – 4:00 p.m. Looking to increase your email marketing response rates? One way to do that is through effective creative design. Bring your email marketing creative for a valuable 20 minute critique. You will gain insight and learn techniques from an email creative expert that will be sure to give your email marketing response rates a boost. Critiquers to be announced. 16 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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