ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 17) SPECIAL EVENTS “Ask the Doctor” Multichannel Merchant Medical Center I 4:15 p.m. – 6:30 p.m. Top specialists in each area of multichannel marketing will be available for one-on-one consulting. Bring your specific problems and questions for diagnosis and prescription. Imagine, the best brain power in the industry solving your toughest problems. Don’t forget to bring a copy of your catalog. Multichannel Medical Center Doctors Include: Search Engine Marketing Labs I 10:00 a.m. – 12:00 p.m. Is your website “search engine friendly”? Are your web pages written for top search positions? You’ll discover actionable ways you can optimize your site and your pay-per-click campaigns for prime positioning and top site ROI. Don’t miss this opportunity to have your site evaluated live by leading search marketing experts! The Search Engine Marketing Labs will be run by Heather Lloyd-Martin, CEO, SuccessWorks International MEDICAL CENTER “DOCTORS” Larry Becker, The Rimm-Kaufman Group Gene BeHage, Gene BeHage Consulting Lois Boyle, J. Schmid & Assoc. Inc. John Deneen, SiteForm, Inc. Sarah Fletcher, Catalog Design Studios Dawn Flook, Catalogs By Lorel John Galvin, Integrate, Inc. Michael Grant, Michael Grant Direct Glenda Shasho Jones, Shasho Jones Direct Fatemeh Khatibloo, Binger Catalog Marketing Brent Niemuth, J. Schmid & Assoc. Inc. George Mollo, GJM Associates Jeff Ryan, Catalog Design Studios Andrea Syverson, IER Partners Jennifer Wells, DMinSite Carol Worthington-Levy, LENSER Mike Wychocki, Haggin Marketing EXPERTISE: E-commmerce/Usability Creative/Copy Creative Web Design Creative Production Branding, Creative Online/Offline Growth Strategies Creative Circulation Creative Merchandise Analysis/Inventory Management/Operations Creative/Copy Merchandising/Branding Web Design Creative Creative Senior Executive Summit — Invitation Only I 10:15 a.m. – 4:15 p.m. As a leader at your company, you must forge the road ahead and generate enterprise value. What will that road look like in 2008? How will the outcome of the presidential election affect the catalog and multichannel marketing industry? How does China factor into your business plan? Finally, what is the state of the economy and what do you need to plan for? Join 125+ of your peers for an invitation-only interactive day of discussions. You won’t want to miss the keynote interview, two panels as well as roundtable discussions in which you get to air your views. Sessions include: I I I Survival & Strategy: 2007 Recap and 2008 Outlook Generating Enterprise Value: Not Just for Investors Roundtable Discussions: Innovation, Growth and Enterprise Value To request an invitation contact Yasmin Melendez at ymelendez@the-dma.org. NEW Product Showcase on the Exhibit Hall Floor! I 4:30 p.m. – 6:30 p.m. If you are in the market to buy new technology, don’t miss this valuable opportunity to see demonstrations from several different vendors in each of these important categories: I I I I WEDNESDAY, MAY 21 “Ask the Doctor” Multichannel Merchant Medical Center I 9:45 a.m. – 2:15 p.m. See Monday events for details. Content Management Web Analytics Tools Search Engine Marketing & Optimization Shopping Channel Management NEW Product Showcase on the Exhibit Hall Floor! I 9:45 a.m. – 10:45 a.m. See Monday events for details. Plus, prior to each demonstration, an industry expert will present a broad overview of the different technology options that exist in each category and provide a list of things to consider when reviewing and purchasing. Search Engine Marketing Labs I 10:00 a.m – 12:00 p.m., 2:30 p.m. – 4:30 p.m. See Tuesday events for details. TUESDAY, MAY 20 Website Usability Labs I 10:00 a.m. – 12:00 p.m. 2:00 p.m. – 4:00 p.m. See Monday events for details. 2008 Annual MCM Awards Luncheon & Ceremony I 12:00 p.m. – 1:30 p.m. Join us for this exciting MCM Awards presentation and learn what features make the best catalogs and websites. The MCM Awards, presented by Multichannel Merchant, are the industry's top honors for catalog, Internet and multichannel merchants. Enter online at www.multichannelmerchant.com/toolbox/awards, and join us at ACCM when we reveal the winners. Presented by: “Ask the Doctor” Multichannel Merchant Medical Center I 10:00 a.m. – 6:30 p.m. See Monday events for details. NEW Product Showcase on the Exhibit Hall Floor! I 10:00 a.m. – 11:00 a.m. 12:00 p.m. – 2:00 p.m. 5:00 p.m. – 6:30 p.m. See Monday events for details. Sponsored by: ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 17 http://www.multichannelmerchant.com/toolbox/awards, http://WWW.ACCM4ME.COM/SAVINGS
Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008 ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM ACCM - 25th Annual Conference • May 19-22, 2008 ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 1) ACCM - 25th Annual Conference • May 19-22, 2008 - ACCM - 25th Annual Conference Highlights (Page 2) ACCM - 25th Annual Conference • May 19-22, 2008 - ACCM - 25th Annual Conference Highlights (Page 3) ACCM - 25th Annual Conference • May 19-22, 2008 - Program Tracks (Page 4) ACCM - 25th Annual Conference • May 19-22, 2008 - Conference Schedule (Page 5) ACCM - 25th Annual Conference • May 19-22, 2008 - Senior Executive Program (Page 6) ACCM - 25th Annual Conference • May 19-22, 2008 - Monday, May 19 - Intensive Day (Page 7) ACCM - 25th Annual Conference • May 19-22, 2008 - Business-to-Business Intensive (Page 8) ACCM - 25th Annual Conference • May 19-22, 2008 - Circulation Intensive (Page 9) ACCM - 25th Annual Conference • May 19-22, 2008 - Creative Intensive (Page 10) ACCM - 25th Annual Conference • May 19-22, 2008 - Email Intensive (Page 11) ACCM - 25th Annual Conference • May 19-22, 2008 - Merchandising Intensive (Page 12) ACCM - 25th Annual Conference • May 19-22, 2008 - Search Engine Marketing Intensive (Page 13) ACCM - 25th Annual Conference • May 19-22, 2008 - Small & Start-up Multichannel Merchant Intensive (Page 14) ACCM - 25th Annual Conference • May 19-22, 2008 - Web Analytics & Conversion Intensive (Page 15) ACCM - 25th Annual Conference • May 19-22, 2008 - Mergers & Acquisitions Intensive (Page 16) ACCM - 25th Annual Conference • May 19-22, 2008 - Mergers & Acquisitions Intensive (Page 17) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 18) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 19) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 20) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 21) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 22) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 23) ACCM - 25th Annual Conference • May 19-22, 2008 - Tuesday, May 20 (Page 24) ACCM - 25th Annual Conference • May 19-22, 2008 - Wednesday, May 21 (Page 25) ACCM - 25th Annual Conference • May 19-22, 2008 - Wednesday, May 21 (Page 26) ACCM - 25th Annual Conference • May 19-22, 2008 - Wednesday, May 21 (Page 27) ACCM - 25th Annual Conference • May 19-22, 2008 - Wednesday, May 21 (Page 28) ACCM - 25th Annual Conference • May 19-22, 2008 - Exhibiting Companies (Page 29) ACCM - 25th Annual Conference • May 19-22, 2008 - Thursday, May 22 - Post-Conference Workshops (Page 30) ACCM - 25th Annual Conference • May 19-22, 2008 - Visit the Exhibit Hall (Page 31) ACCM - 25th Annual Conference • May 19-22, 2008 - Travel & Hotel Information (Page 32) ACCM - 25th Annual Conference • May 19-22, 2008 - Travel & Hotel Information (Page 33) ACCM - 25th Annual Conference • May 19-22, 2008 - Register Today (Page 34) ACCM - 25th Annual Conference • May 19-22, 2008 - Attending Companies (Page 35) ACCM - 25th Annual Conference • May 19-22, 2008 - Companies Speaking at ACCM (Page 36)
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