ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 18)

CONCURRENT SESSIONS | Tuesday, May 20 7:30 a.m. – 8:30 a.m. EARLY BIRD SESSIONS SMALL & START-UP MULTICHANNEL MERCHANT Launching Your Catalog or Spinoff — A How-To for Success Are you a dot-com thinking of launching your ﬁrst catalog? A cataloger with a spin-off idea? A manufacturer or retailer considering adding a catalog channel? Then you'll want to attend this session. You'll hear: how to do a feasibility analysis before you decide; strategies for printing and mailing, lists, merchandising, and back-end operations. This session is packed with real-life case studies, and will help walk you through the steps to launch or spin-off your own catalog. Speakers: Susan McIntyre, Founder, McIntyre Direct James Hetzel, President & CEO, Trinity Road, LLC “Get a Jump Start on Your Day of Learning!” BUSINESS-TO-BUSINESS Business-to-Business Database Best Practices for Profitable Results B-to-C and B-to-B marketers alike need to mind the basics in database marketing. But B-to-B merchants need to apply the basics differently in order to maximize efforts. Learn the 20 top tips for fundamental but powerful B-to-B database marketing including ﬁve highly strategic efforts all B-to-B marketers must know: segmentation, site level targeting, prospecting based on near-term value and long-term value, B-to-B multichannel measurement, retention strategies and more. Speakers: Stacey Hawes, VP, Business-to-Business, Epsilon Tom Slavin, Database Marketing and Circulation, Staples Business Delivery Chris Gorski, Director of Catalog Marketing, Hach Company WEB & EMAIL MARKETING Practical Website Features that Improve the Customer Experience and Boost ROI This session will focus on website features and functionality including live chat, alternative payment options, customer reviews, blogs and more. We’ll discuss what your website needs to offer in order to keep up with customer expectations, but most importantly which features provide the best ROI. A panel of multichannel marketers will discuss features they added to their site and whether or not they have paid off. You will learn: I I CREATIVE/PRODUCTION Catalog Redesign: How a Fresh Look at a Time Honored Brand Increased Sales Come to this session and you'll learn how Gorton's Fresh Seafood redesigned their catalog and increased sales. When it comes to working with an established brand, learning what to keep and what to let go of is one of the hardest decisions a design team has to make. We'll discuss how Gorton's leveraged its existing brand to maximize proﬁts and talk about speciﬁc catalog design techniques used to increase sales. Plus, we’ll provide you with tips on how to use tools like: pagination, positioning, eye ﬂow and headlines. Learn: I I I What functionalities lead to increased sales How to improve customer experience and drive conversions Stephen Fuller-Rowell, Director of eCommerce, Chinaberry Inc. Scott Frederick, President, Carson’s Wrapped Hershey’s Catherine Paschkewitz, Product Marketing Manager, HP Home Store Moderator: John Deneen, President, SiteForm, Inc. Panelists: How to evaluate key elements in your brand strategy How to leverage your brand to increase sales Speciﬁc design techniques that increase sales Sarah Fletcher, Creative Director, Catalog Design Studios Nancy Peterson, Senior Marketing Manager, Gorton’s Fresh Seafood WEB & EMAIL MARKETING Optimize Your Search Marketing with Free Web Tools The old adage, “you get what you pay for”, isn’t always true on the modern web. Come learn about fantastic tools you should be using to optimize your search marketing efforts. Best yet — they’re all free! Google will share the insider secrets of Google WebMaster Central. Yahoo! will show the ins and outs of Yahoo! Site Explorer. And we’ll blast through the top 10 essential free lesser-known tools for analyzing and optimizing your SEO. Speakers to be announced. Speakers: MULTICHANNEL MARKETING Direct Selling: A New Profitable Channel for Multichannel Merchants Opening new channels, such as direct selling, can increase your bottom line. Discover how The Body Shop has successfully extended its mainstream retail brand into direct selling with The Body Shop at Home. You will also hear from a leading business analyst with direct selling expertise. You’ll learn: I 8:45 a.m. – 9:45 a.m. KEYNOTE PRESENTATION Style With A Conscience: The Making Of A Multichannel Company Bill Bass, CEO, Fair Indigo (former SVP of Lands' End and VP/ General Manager of Sears Direct) See page 5 for details. Which products and services are ideal for the direct selling channel The next steps to entering this channel The value of recurring customer communications to build and strengthen the important personal relationships that are the key to success Paula Antonini, Global Director of Development, The Body Shop at Home Scott Van Winkle, CFA, Managing Director, Canaccord Adams I I 10:00 a.m. – 6:30 p.m. EXHIBIT HALL OPEN 10:00 a.m. – 6:30 p.m. Moderator: David Fish, CEO, IMN Panelists: MEDICAL CENTER See page 17 for details. 10:00 a.m. – 10:45 a.m. ENERGY BREAK IN THE EXHIBIT HALL 10:00 a.m. – 12:00 p.m. SEARCH ENGINE MARKETING LABS See page 17 for details. 18 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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