ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 2)

Engage Customers. Battle Costs. Boost Profits. Dear Multichannel Merchandising Marketers: Whether you’re looking to sharpen your skills, develop new ideas, or improve your ability to lead a multichannel business, the Annual Conference for Catalog and Table of Contents Program Tracks . . . . . . . . . . .04 . . . . . . . . .05 Multichannel Merchants (ACCM) is devoted exclusively to you. Get the valuable tools you need to engage your customers across all sales channels, strategies and tactics for battling rising costs and boosting proﬁts, as well as tips for getting better leverage across your entire multichannel marketing program. A successful multichannel business means providing customers with expert sales and service in every sales channel and tapping into their lifestyles and interests to maintain loyalty. Today’s customers demand unique products, and they expect a great shopping experience — one that’s consistent every time they interact with your company, in whatever channel they choose. ACCM is the only conference that provides education in all areas of successful multichannel marketing. It’s a truly comprehensive learning and networking event — with more than 200 faculty members, 100 educational sessions, and 300 exhibiting companies displaying the latest products, technologies, and services. We've been around for 25 years because we help ACCM attendees increase ROI, year after year. Don't miss this once-a-year opportunity to learn, network, build your business, and improve its position for the future. We look forward to seeing you in Orlando! Keynote Speakers Conference Schedule . . . . . . .05 Senior Executive Program . . . .06 Monday, May 19 Intensive Day . . . . . . . . . . .07 Special Conference Events . . .16 Tuesday, May 20 . . . . . . . . . . .18 Wednesday, May 21 . . . . . . . .25 Thursday, May 22 Post-Conference Workshops .30 Exhibit Hall . . . . . . . . . . . . . .31 Travel & Hotel Information . . . .32 Register Today . . . . . . . . . . . .34 Attending Companies . . . . . . .35 Register by March 7 and Save up to $100! www.accm4me.com/savings Melissa Dowling Editor-in-Chief Multichannel Merchant John A. Greco, Jr. President & CEO Direct Marketing Association Many Thanks to Our 2008 ACCM Program Advisory Committee Cindy Blue Vice President of Marketing, National Business Furniture/OfﬁceFurniture.com Michael Grasee Vice President Marketing, Lands’ End Dawn Moore-Zassick Sr. Manager, Enterprise Content Services, Thermo Fisher Scientiﬁc Jim Hauptman Design Director, L.L. Bean Alan Rimm-Kaufman President & Founder, The Rimm-Kaufman Group LLC Lois Boyle-Brayfield President, J. Schmid & Assoc. Inc. Mary Ann Kleinfelter Director of Marketing, L-com Beth Browning Usability Manager, Oriental Trading Company John Lazarchic Vice President, E-Commerce, Petco Geoff Robertson Vice President, E-commerce, JC Whitney Co. Coy Clement President, clementDIRECT Heather Lloyd-Martin CEO, SuccessWorks International Glenda Shasho Jones President, Shasho Jones Direct Melissa Dowling Editor-in-Chief, Multichannel Merchant Noah Maffitt Director of Global E-commerce Strategy, Ofﬁce Depot Charlie Silver Vice President Marketing, Bloomingdale’s Direct Lauren Freedman President, the e-tailing group Gordon Magee Internet Marketing Manager, Drs. Fosters & Smith Linda Spellman Vice President of Direct Response, Hickory Farms Pinny Gniwisch Executive Vice President Marketing, ice.com Jeff Govoni Marketing Director, America’s Gardening Resource George Mollo President, GJM Associates, Inc. 02 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO http://www.accm4me.com/savings http://officefurniture.com http://ice.com

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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