ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 20)

CONCURRENT SESSIONS | Tuesday, May 20 SMALL & START-UP MULTICHANNEL MERCHANT How to Grow Your Multichannel Business in a Few Easy Steps Don’t miss this step-by-step approach to identify strategic initiatives that will increase revenues and proﬁts. Discover how to expand your business through spin-off brands and new markets. This session will assist both B-to-B and B-to-C multichannel retailers to focus and re-focus themselves on how to grow their business in a productive and proﬁtable manner. You’ll hear from industry experts and learn how to: I I WEB & EMAIL MARKETING Consistent Branding from Email to Landing Pages — Maximize Your Online Presence Think Coke. Think Nike. Then recognize that brand image is critical for success. But a Silverpop study found that online marketers are sending shoppers mixed messages. Email campaigns don't match the landing pages they lead to, and in far too many cases nothing matches the company's website either. It's more than just matching the color of backgrounds and using the same type face. This session will discuss the key branding elements that cut across media and show how top-name companies maximize their online presence. Speaker: Bill Nussey, CEO, Silverpop Additional speaker to be announced. Identify areas of growth for your company Do a self assessment of your own situation Thomas Tweedie, Chief Marketing Officer, Baudville, Inc. Chris Fawcett, Vice President and COO, Catalog and Internet, FirstStreet Online Inc. Moderator: Michael Grant, President, Michael Grant Direct Panelists: WEB & EMAIL MARKETING Measuring PPC Search as Part of the Marketing Mix This session will break down a successful paid search campaign into three phases. 1) How to structure ad groups and writing ads to target your audience. 2) Treat each keyword like its own business — it should be proﬁtable. 3) Track entire click-paths to the sale, including users who perform multiple searches before converting and users who interact with multiple forms of media before converting. You will learn: I WEB & EMAIL MARKETING Reaping the Benefits of Social Media Using social media to market your company and your products is all the rage but what are you really gaining? Join us for this informative session where you’ll ﬁnd out how to employ different social networking tactics and how to measure the results. We’ll discuss how to manage a blog on your site, utilize associated communities, engage with YouTube, create a widget and more. Most importantly you’ll learn how to measure the success of these programs. Charts, graphs and ROI calculations will be presented. Discover how to: I How Brookstone grew their campaign from a couple of keywords to tens of thousands The importance of each keyword in relation to proﬁtability The tools that can help marketers measure entire click-paths to conversion Kevin Lee, Executive Chairman, Didit John Lucey, Interactive Marketing Manager, Brookstone I I Bring your brand to customers who normally wouldn’t interact with you Open new sales channels for the multichannel retailer though social networking Develop a budget and follow-up measurement devices for community development programs Tom Kothman, President, Motherwear International, Inc. Pinny Gniwisch, Executive Vice President Marketing, ice.com Kathy Elkins, Owner, Yarn.com Speakers: I I 12:00 p.m. – 2:00 p.m. LUNCH WITH THE EXHIBITORS 2:00 p.m. – 4:00 p.m. Speakers: WEBSITE USABILITY LABS See page 17 for details. WEB & EMAIL MARKETING A Perfect Balance Website Redesign That Drove Increased Sales and Loyalty Ecommerce is constantly changing, with new social networking technologies emerging and increasing broadband access making rich media more indispensable. When it comes to redesigning their sites, merchants are often caught between both worlds: It’s essential not to forsake established best practices, but experimentation is vital to future success. We’ll review how one merchant succeeded in doing both – from the problems they sought to solve going into the redesign, to the best practices that formed the new look, and the pros and cons behind adopting new features. You’ll see concrete examples of how the resulting redesign drove increased sales and loyalty – striking the perfect balance. Speaker: Ken Burke, Chairman and Founder, MarketLive Additional speaker to be announced. 2:15 p.m. – 3:30 p.m. CONCURRENT SESSIONS CIRCULATION & DATABASE STRATEGIES Optimize Your Prospecting Dollars Across Multiple Channels What is the next best way to improve your prospecting pool? Discover how top multichannel retailers are successfully growing their businesses with cost-effective prospecting strategies across all channels. Speciﬁc case study examples will be explored to provide a ﬁrst-hand look at how businesses spanning different vertical markets and company size were able to use analysis to determine which prospecting sources have the best return on investment relative to the cost of acquisition. Learn: I I Creative ideas to improve response rates How to optimize your prospecting dollars across multiple channels A variety of strategies to convert your new customers into loyal customers Frances Barry, Strategic Consultant, Principal, Experian Marketing Services Marcy Dennison, Director of Circulation, The J. Jill Group, Inc. I Speakers: 20 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO http://ice.com http://Yarn.com

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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