ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 21)

CONCURRENT SESSIONS | Tuesday, May 20 CREATIVE/PRODUCTION Through Their Eyes Only: Building Experiential Creative that Sells Back by Popular Demand! Anyone can create beautiful catalog and web pages but few multichannel merchants understand the art of engaging customers. Design “rules” are not enough anymore when customers are bombarded with over 4,000 messages a day. Learn how “experiential creative” breaks through the clutter, and competition, to engage customers with relevant messages resulting in break-through results. In this example-ﬁlled session, you’ll learn how to: I Use what you know to get inside your customer’s head and build creative that resonates and creates emotion (and results!) Understand how your brand is the seed to building an experience that can be re-created in your catalog and online Lois Boyle-Brayfield, President, J Schmid & Assoc. Inc. I Speaker: MERCHANDISING Prioritizing Cross-Channel Merchandising to Win the Hearts and Minds of Customers In this session, we’ll discuss innovative merchandising techniques that boost sales, and how to build them into your ecommerce strategies. You’ll discover merchandising tools and tactics that resonate with your shoppers and how to leverage them effectively. We’ll examine the role of user-generated content, performance benchmarking and ways to assess winning strategies. Plus, ﬁnd out how to use the web to drive store trafﬁc. You’ll walk away with key tactics that increase sales, boost average order value and achieve bottom line results. Moderator: Lauren Freedman, President, the e-tailing group Panelists: John Lazarchic, Vice President, E-commerce, Petco Margaret Moraskie, Vice President, E-Commerce, Boston Proper CIRCULATION & DATABASE STRATEGIES How Do You Know it Worked? The ROI of Data-Driven Marketing Find ways to make or save money using customer information and applications such as customer segmentation, promotion response, geography and distance to store, online marketing, when demographics are valuable, new customer analysis, and ultimately lifetime value. You’ll hear from database marketing experts on how to use information already at your disposal on your customer ﬁle and by analyzing customer responses. Speakers: Roy Wollen, Principal and CEO, Database Insight, Inc. Athena Spencer, Manager of Marketing Services, Home Decorators Collection Kim Hansen, VP Marketing, Toscano Design MULTICHANNEL MARKETING You Can Apply Best Practices in Direct Marketing to Your Retail Marketing Efforts This session will offer tips on how to use marketing data for retail trade area analysis as well as direct marketing to increase awareness, drive store trafﬁc and increase store sales. Direct marketing data can help you understand where to place new stores, how to effectively target the best buyers in a given area to promote grand openings and new stores, introduce new products, clearances, reward programs and other special promotions. You will identify: I CIRCULATION & DATABASE STRATEGIES Don’t Cut Your Circulation! Incorporate Clean, Cut-and-Replace Strategies to Optimize Marketing and Mailing Costs Discover the latest information, techniques and strategies to offset ongoing changes in mailing. Review basics of address integrity and then explore the newest tools for utilizing advanced address hygiene techniques to improve response, reduce undeliverables, increase postal sortation, improve automation, identify additional duplicates, and increase your bottom line. You will learn: I I I The steps taken by retailers to maximize in-store results through the use of direct marketing Speciﬁc tools and modeling techniques that allow for precise trade area deﬁnition and how to assess market potential I The latest updates and changes in postal legislation How to obtain better postal qualiﬁcation with hygiene products Strategies to cut and replace mailing records to optimize postal qualiﬁcation and lower marketing expenses Gene A. Del Polito, Ph.D., President, Association for Postal Commerce Mike Stahulak, President, Computech Direct Bruce Detweiler Breckbill, Vice President, Direct Sales, Lehman's Hardware Moderator: Eric Zilling, Director, Retail Market Strategies, Abacus Panelists to be announced. Moderator: Michelle Houston, Vice President of Circulation, LENSER Panelists: ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 21 http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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