ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 22)

CONCURRENT SESSIONS | Tuesday, May 20 MULTICHANNEL MARKETING Secrets of Successful Multichannel Techniques Multichannel practitioners are ﬁnding tremendous synergies by integrating their approach across channels. By taking the best practices within each discipline, you can increase gains. Building your brand and maximizing sales across multiple touch points is the goal. This fast-paced presentation is packed with effective, proven techniques to maximize customer response. You will learn: I WEB & EMAIL MARKETING Replacing Your Ecommerce Platform: A Step-By-Step Guideline for Success Your business has outgrown its ecommerce platform, and the thought of replacing it seems overwhelming. It doesn’t have to be! This session will provide valuable time and cost saving advice for managing the process. Topics covered: an overview of the types of solutions available; a step-by-step approach to deﬁning objectives, determining business needs and requirements, building an appropriate vendor list, managing the vendor review process, narrowing the ﬁeld, and selecting the right solution. Added beneﬁts: how to involve all stakeholders in the process, determining the (real) replacement costs, and how to check references. Speakers: Donna M. Iucolano, Owner/Principal, Spinach Candy, LLC Ranjana Sharma, Director of E-commerce, Anthropologie.com Additional speaker to be announced. How to create an integrated marketing calendar that maximizes cross channel sales The most effective techniques in circulation, web marketing and store contacts The current practices of 60 leading companies Michelle Farabaugh, Partner, LENSER Brian Frank, Owner/Founder, Hammer Nutrition Lorelle Carpenter, Director of Marketing, Dover Saddlery I I Moderator: Bill Nicolai, Senior Partner, LENSER Panelists: WEB & EMAIL MARKETING SMALL & START-UP MULTICHANNEL MERCHANT Small Fish, Big Pond. How Niche Marketers Can Use Unique, Boutique Positioning to Win Loyal Customers Discover the advantages that smaller niche marketers have over big box, big brand companies due to their unique, boutique and streamlined merchandise selection. This session will expose you to the real-life marketing strategies (such as SEM, SEO, catalog/ direct mail, email) that several small, niche marketers are using to build successful businesses and compete against the bigger players. You will learn: I Increase Sales and New Customers with Shopping Comparison Sites There are still many questions around shopping comparison sites and shopping channel management companies. Do I need to participate in comparison sites in order to compete? Do I need a shopping channel management company to manage my participation to get the best results? What’s the real ROI I’m getting from these sites? This panel of merchants will tell you why comparison sites are important vehicles for bringing in new customers and will discuss the pros and cons of using shopping channel management companies. You’ll leave this session with the knowledge you need to determine the best course of action for your company. Moderator: Brian Smith, President, singlefeed.com and Editor, comparisonengines.com Panelists: Gary McEldowney, Marketing Director, AllergyBuyersClub.com Additional panelists to be announced. Valuable information about marketing-focused, niche product assortments Budget-friendly marketing techniques which build customer loyalty and attract customers I Moderator: Christine Carrington, President, Catalogs by Lorel Panelists to be announced. WEB & EMAIL MARKETING Maximize Your Web Catalog: Search Optimization, Content & Analytics This session will outline the major issues to take into account when commissioning your website and how to market the ﬁnal product through copywriting, link building, word-of-mouth marketing, and ecommerce analytics. Discover how to ﬁnd resources for low cost customer research and track your goals with understandable metrics. You will recognize: I I I I How to commission a search-friendly site What questions to ask Simple search optimization techniques Strategies to network your website online Heather Lloyd-Martin, CEO, SuccessWorks International Jennifer Laycock, Editor, Search EngineGuide Avinash Kaushik, Founder and Chief Education Officer, Market Motive Moderator: Matt Bailey, President, SiteLogic Panelists: 22 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO http://Anthropologie.com http://singlefeed.com http://comparisonengines.com http://AllergyBuyersClub.com

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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