ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 23)

CONCURRENT SESSIONS | Tuesday, May 20 CREATIVE/PRODUCTION Saving On the Three P's: Paper, Production, and Postage With last year’s large postal increase and another smaller increase looming, plus the rising costs of paper and production, you can't afford to miss this session. This panel of experts will discuss potential savings merchants can gain in the high cost areas of paper, production, and postage. We'll cover the pros and cons of different paper choices, alternative size and formats for catalogs, the beneﬁts of co-mailing, additional ways to save on postage, proper list hygiene, and how to achieve a cost-effective production process. You'll walk away with ideas you can implement immediately to SAVE money! Moderator: Jim Tierney, Senior Writer, Multichannel Merchant Panelists: Lisa Warburton, Production Manager-Catalog, The Lenox Group Marc Delcheccolo, Senior Circulation Manager, JC Whitney & Co. Don Landis, Vice President of Postal Affairs, Arandell Corp. Bruce Jensen, Vice President of U.S. Sales, Transcontinental’s Catalog & Magazine Group 3:45 p.m. – 5:00 p.m. CONCURRENT SESSIONS MERCHANDISING Merchandise Analysis: A Critical Measurement for Success (Made Easy) Merchandise Analysis must be an ongoing process to ensure correct product selection, consistency of brand and of course proﬁtability. In this session, we’ll review basic metrics to consider and how just a few key indicators can guarantee increased performance and proﬁtability. We will also take you through an item P&L and show how several key proﬁt measures can easily be kept “top of mind” when product is selected. Plus, we’ll explain how the sometimes hidden back end factors impact an item’s proﬁtability. You’ll uncover: I I I CIRCULATION & DATABASE STRATEGIES Calculating Lifetime Value for Smarter Allocation of Resources In order to make the most cost-effective decisions when it comes to allocating resources, you must accurately calculate a customer’s lifetime value. Now, with many customers ﬁnding your company and products through so many different channels including search, afﬁliate programs, social media sites, or directly from your own catalog mailing, calculating LTV is not without complications, yet it is critical. You must know which customer segments are the most valuable to your company so you can dedicate the appropriate amount of resources to each. In this session, we will teach you the process for calculating the LTV of your different customer segments. Speakers: John Craig, Partner, Windward Group Ellen Manderfeld, Director of Direct Marketing, Rockler Woodworking and Hardware A simpliﬁed approach to the merchandise analysis process An easy high-level approach to merchandise assortment review The tools to understand item proﬁtability measurements George Mollo, President, GJM Associates, Inc. Roseanne Mazzarella, Director Merchandising, Blissworld, LLC Speakers: CIRCULATION & DATABASE STRATEGIES Making the Most of Co-op Databases More mailers use the cooperative database services, but not all marketers use them effectively. There are many things to consider, such as should you stick with one co-op, or play the ﬁeld? Is it best to choose a co-op for its size, or should the decision be based on complexity? Our panel of experts will help you determine what’s best for your lists when it comes to choosing a co-op, as well as the latest and greatest these databases have to offer catalog mailers. Moderator: Tim Parry, Senior Writer, Multichannel Merchant Panelists: Michael Grant, President, Michael Grant Direct Jim Calhoun, Co-founder, Daystar Wheaton Group Pamela Hodgkin, Director of Circulation & Marketing — Catalog, Online & Travel, National Geographic MULTICHANNEL MARKETING Making the Most of Multichannel: Reaping the Synergies, Avoiding the Pitfalls Catalog+web? Catalog+store? Catalog+dealer? Catalog+ all of the above? We're all multichannel marketers today, but that doesn't mean that we understand how to optimize across those channels. In fact, we often ﬁnd channel challenges confusing, even overwhelming. In this session, you'll hear how other multichannel marketers are maximizing their mature channels, coping with their new, changing channels, and making all their channels work better together. You'll hear case studies, can-do principles, and practical tips to grow your own multichannel business. Speaker: Susan McIntyre, Founder, McIntyre Direct Additional speaker to be announced. ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 23 http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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