ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 24)

CONCURRENT SESSIONS | Tuesday, May 20 MULTICHANNEL MARKETING Going to the Source? Accurate Multichannel Matchbacks for Bottom Line Results Customers are bombarded with multichannel messages and then buy through one or more channels. How do we know to which messaging vehicle to attribute the sale? The catalog? The email? Paid/organic search? The next door neighbor? The answer has very real implications for future contact strategy, marketing costs, and contribution to the bottom line. This session will help you identify the discriminating characteristics by which to allocate sales/orders through multichannel matchbacks. Speaker: Susan J. Pizzano, Executive Vice President, Marketsmith Additional speaker to be announced. WEB & EMAIL MARKETING Finding the “Best” Product: How Site Search Can Drive Sales and a Superior Customer Experience Site search is the customer’s window into your online catalog. To be effective, it must deliver service that is comparable to your other channels — paper catalogs, call centers, stores, etc. How do you help customers ﬁnd the “best” products for a given need, and still drive margins for the business? Join us for this panel session, where we will explore how, through site search, you can deliver a customer experience that increases conversions as well as customer satisfaction. In this session, you'll learn how the most innovative websites are delivering a personalized user experience by leveraging site search, guided navigation, dynamic merchandising, user-generated content, custom catalogs, and more. Moderator: Rob Swint, Product Marketing Manager, Endeca Panelists to be announced. MULTICHANNEL MARKETING Go Green: 15 Strategies for Marketers to Improve Efficiency & Help the Environment Improving your company’s environmental footprint presents complex challenges, but also great business opportunities. Hear marketing professionals and environmental experts provide practical, how-to advice for implementing the “Green 15” practices and making economic and eco-friendly decisions throughout the marketing process, from list hygiene, to design and printing, to paper procurement and usage. You will also learn about DMA’s Board-mandated “Green 15” requirements for DMA members worldwide, as well as free DMA resources and tools your organization can use today to improve your environmental footprint and develop a long-term, sustainable environmental strategy. Speaker: Dick Goldsmith, Chairman, The Horah Group Additional speaker to be announced. WEB & EMAIL MARKETING Surprising Email Tactics for Maximum Response Today almost everyone is an expert on email marketing. You probably already know all the subject line improvement tricks, email design tweaks and copywriting secrets. But email success is often about realizing that rules don't always work. This session will give you fresh and tested email ideas that go against common email knowledge and which you can use to increase sales. Plus, discover why you should switch part of your customer communications to RSS, and how to turn it into a sales machine. You will realize: I Ways to re-think your email editorial strategy that will generate sales When unqualiﬁed lists perform better than highly-targeted ones How to achieve function over design and double your email results Rok Hrastnik, International Internet Director, Studio Moderna I WEB & EMAIL MARKETING Driving Conversions: Top 10 Answers on the Board! Back by popular demand! Amy Africa will host another exciting and interactive game show presentation. Join us for this “Family Feud” style session as two “families” compete and try to guess the most popular answers to questions about such topics as shopping cart best practices, tricks for increasing your average order size, techniques for easier navigation, creative tips to improve the customer experience, how to increase your up-sells, and more. Have fun while learning the latest tips and techniques to boost your website sales! Driving website conversions has never been this much fun. Speaker: Amy Africa, President and Chief Imagina-8-tion Officer, Eight-by-Eight I Speaker: WEB & EMAIL MARKETING Paying for Performance: Managing Web Affiliates in a Multichannel World Marketers must re-deﬁne fundamental “distribution rules” and ﬁnancial aspects of afﬁliate relationships. This panel of experts will reveal how savvy marketers, afﬁliate publishers and service providers restructure relationships to achieve mutually beneﬁcial acquisition and branding results. A handout of afﬁliate marketing terms and deﬁnitions will be supplied. You will learn: I Ways to create more proﬁtable relationships between marketers, afﬁliate networks and afﬁliates How to identify ways web afﬁliate programs can impact ‘ROI scoring’ of other marketing channels Steps to create more efﬁcient, integrated marketing programs Amanda Watlington, Ph.D./APR, Founder, Searching For Profit, Inc. Craig Flax, Vice President, Marketing, FLAX art & design Angel Djambazov, Director, Marketing, PopShops I I Moderator: Jeff Molander, Principal, Molander & Associates Inc. Panelists: 5:00 p.m. – 6:30 p.m. NETWORKING RECEPTION IN THE EXHBIT HALL 24 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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