ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 25)

CONCURRENT SESSIONS | Wednesday, May 21 SENIOR EXECUTIVE ISSUES Secure Your Company’s Bottom Line: Secure Your Data Security of customer information is crucial to maintaining conﬁdence in your business’ bottom line. If you leave the door open, you could allow personally identiﬁable information to be stolen or altered, compromising the trust between you and your customer. Lose that trust, and customers will deny you the information you need to build a good marketing relationship. This panel of experts can teach you the steps you can take to minimize the risk of data loss and how to be a hero within your organization. Moderator: Lou Mastria, Chief Privacy Officer/VP of Public Affairs, NextAction Panelists: Jerry Cerasale, SVP, Government Affairs, Direct Marketing Association, Inc. Additional panelists to be announced. Wednesday, May 21 7:30 a.m. – 8:30 a.m. EARLY BIRD SESSIONS “Start Your Day Strong in These Early Bird Sessions!” BUSINESS-TO-BUSINESS Using Dynamic Content Delivery to Increase B-to-B Sales Delivering the right message, to the right person, at the right time -- sounds like a pipe dream, right? Hold on to your dreams. The Internet is maturing and offering higher levels of sophistication in targeting, personalization, and guided navigation leading to increased sales. Learn the real-life lessons of an Internet marketer who is segmenting, targeting and measuring his audience in new ways. In this session you will learn about: I I I WEB & EMAIL MARKETING Mobile Marketing in a Multichannel Marketplace Everyone is talking about mobile marketing, yet very few are actually using it. In this session we’ll explain how to utilize it and how it works. We’ll discuss the future of US or NA mobile marketing - MMS (Picture Messaging), product links, contests, info capture with reward, and provide you with a snapshot view of mobile usage and SMS participation rates. Then we’ll get speciﬁc and show you how one multichannel merchant has increased sales with their opt-in text messaging campaign. Discover how to integrate this strategy into your multichannel mix, drive sales & measure the results. You’ll learn: I Getting more value from your web visitors Tools needed to do the job Tracking and measuring success Greg Gendron, Marketing Manager, BlackBox Corporation Speaker: CREATIVE/PRODUCTION Effectively Manage the Creative Process and Gain Cost Efficiencies With the proliferation of selling channels, marketers must be certain that their creative process is managed effectively to ensure both an efﬁcient workﬂow and ﬁnancial success. From top line creative strategy to “in the trenches” production, learn how to manage each part of the creative process to avoid wasted time, energy, and resources. We'll talk about how to improve communication across departments to achieve superb creative results. We'll also discuss the pros and cons of in-house creative departments versus when it makes sense to go out of house, and what creative functions can and should be outsourced. Speaker: Christine Carrington, President, Lorel Marketing Group Additional speaker to be announced. Full resource requirements needed to implement a text messaging program New data integration and its positive impact in current database marketing Best practices for new media and enhancing customer loyalty Jonathan Starets, Director of Sales, SmartReply, Inc. Victor Essoka, Senior Vice President & General Brand Manager of La Redoute USA, a division of Redcats USA I I Speakers: 8:45 a.m. – 9:45 a.m. KEYNOTE PRESENTATION MERCHANDISING Overcome the Challenges of Sourcing from Asia Sourcing products in Asia has great cost beneﬁts but recently more and more concerns about quality have come to surface including: lead content, child safety concerns, switches in raw materials and components, moving orders to lesser developed countries for cost savings, competency of internal factory management, and errors in translation. In this session, we’ll discuss how to overcome these sourcing challenges and hear from several multichannel merchants who have done just that. You’ll understand: I I I Four Transitions: Profiting From A Consumer Controlled Marketplace Keith Wardell, Author Marketing Out Of Control See page 5 for details. 9:45 a.m. – 2:15 p.m. EXHIBIT HALL OPEN 9:45 a.m. – 10:45 a.m. Testing protocols Sub factory guidelines Language tools Donna Baker Schwenk, President, DBS International, LLC Dennis Flaherty, CEO, Chromatic Concepts Additional speakers to be announced. ENERGY BREAK IN THE EXHIBIT HALL 9:45 a.m. – 2:15 p.m. MEDICAL CENTER See page 17 for details. Speakers: 10:00 a.m. – 12:00 p.m. SEARCH ENGINE MARKETING LABS See page 17 for details. ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 25 http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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