ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 26)

CONCURRENT SESSIONS | Wednesday, May 21 Then we'll discuss the intricacies of developing a full-blown proprietary product program. And, last but not least, you'll discover how successful merchants ﬁnd their inspiration for creating unique products while remaining loyal to their brand. You’ll ﬁnd way’s to: I I 10:45 a.m. – 12:00 p.m. CONCURRENT SESSIONS BUSINESS-TO-BUSINESS Measuring and Balancing Marketing Investments in the B-to-B Multichannel World Most B-to-B multichannel merchants today are struggling with measuring and balancing their various marketing activities. Do you mail more or invest more in telesales? Do you spend more on paid search or organic search? How do you balance your portfolio of marketing investments? Recent postal rate increases have brought this question to the forefront. Come to this session and learn how to measure and evaluate your various marketing activities in the context of the ever-changing multichannel environment. Learn how other leading B-to-B multichannel merchants are handling this increasingly complex issue. Speakers: Terry Jukes, CEO, B2B Direct Marketing Intelligence, Inc. Brad Darooge, CEO, Baudville Source new suppliers and determine resource requirements Manage ﬁnancial risk and protect those great product ideas Moderator: Jackie Diagle, President, Creative Merchandising Solutions Panelists to be announced. MULTICHANNEL MARKETING Battling Rising Costs Across the Entire Multichannel Enterprise The rising cost of running a multichannel business is at the top of everyone’s minds. Reducing costs in every area of the business is essential to the continued growth of your company. Join us for this important session where experts in speciﬁc areas of the business including marketing, creative/production, merchandising, e-commerce, and operations will supply you with many cost saving ideas that you can walk away with and implement immediately. Moderator: Becky Jewett, Managing Partner, Windward Group Panelists: Jeff Govoni, Marketing Director, America’s Gardening Resource Stan Krangel, President, Miles Kimball Company Additional panelists to be announced. CIRCULATION & DATABASE STRATEGIES Gain New Customers through Insert Media, Print Advertising, DR Radio & DRTV Looking for new ways to ﬁnd customers? Consider branching out into Insert Media, Print Advertising, DR Radio and DRTV. Whether you choose to use the more targeted approach of inserts and print, or prefer to use a mass approach with radio or TV you’ll learn how to integrate one or all of these media into an effective overall multichannel acquisition strategy. This panel of experts will show you how. Moderator: Shari Altman, President, Altman Dedicated Direct Panelists: Sarah Pribram, Director of Sales & Marketing Information, The Vermont Teddy Bear Company Jill Eastman Vidal, Director, Third Party Marketing, 1-800-Flowers.com, Inc. Additional panelists to be announced. MULTICHANNEL MARKETING From Your Mailbox to Your Inbox: Maintain Brand Consistency Across Channels for Improved Sales In today’s business environment, many ofﬂine and online divisions still work in separate, isolated silos. In this session, you will learn why it’s crucial for online and ofﬂine teams to work together to enhance the overall brand in order to improve performance. We’ll cover speciﬁc examples from leading companies on how their catalog team (ofﬂine) coordinates and communicates offers, promotions, and creative with the web team (online) to maintain brand consistency and improve sales. Moderator: Tom Fleming, Senior Vice President, ParadyszMatera Panelists: Renae Scott, Manager, Marketing Planning and Analysis, Victoria’s Secret John Buleza, Vice President of Marketing, Lillian Vernon Additional panelists to be announced. CIRCULATION & DATABASE STRATEGIES Stump the Experts: The Latest Circulation Techniques to Increase Sales & Profits Think you can stump the experts? Come to this session and see if you can. First, the mailer panelists will quiz the vendor panelists about their changing roles in circulation and report what has been working. Then, we’ll turn the ﬂoor over to you and you can try to stump the vendors and the mailers! Attendees will be encouraged to submit questions to the panel and then vote on who did the best job of stumping the experts. You will ﬁnd at least 10 new ideas and answers to tough questions you always wanted to ask. Join us and increase your expertise, test your favorite experts, and have fun! Moderator: Kris Snyder, Principal, Kris Snyder & Associates Panelists: Linda Huntoon, Vice President, Direct Media Steve August, General Manager, Brookstone Stacey Hawes, VP Business-to-Business, Epsilon Mary Ann Kleinfelter, Director of Marketing, L-com SENIOR EXECUTIVE ISSUES Why Well Integrated Multichannel Retailers Are More Profitable and Valuable You’ll hear from multichannel retailers who have experienced the beneﬁts of pursuing multichannel strategies from both an operational and a transactional perspective. Through speciﬁc examples you’ll discover the key operational advantages and explicit valuation premiums that result from a multichannel approach. You will learn: I The importance of channel expansion/integration in maximizing proﬁts How channel integration creates long-term shareholder value The operating metrics investors use to value businesses and evaluate acquisition opportunities in multichannel retail segment I I MERCHANDISING Differentiate or Die! How to Avoid “Me Too” Syndrome in Your Merchandise Assortment Developing proprietary products gives you an edge over the competition, but it’s not without challenges. This panel of merchants will share the steps they took to develop proprietary products for their companies. You will learn how they ﬁrst started with negotiating exclusives and developed private label products. Moderators: Claire Gruppo, Managing Director, Gruppo, Levey & Co. John Lenser, President, LENSER Panelists: Nigel Swabey, Chairman, Scotts of Stow Renee Thomas-Jacobs, CFO, Title Nine Sportswear 26 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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