ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 27)

CONCURRENT SESSIONS | Wednesday, May 21 SENIOR EXECUTIVE ISSUES Expand into the New and Mature Markets of Europe Western Europe — known for its solid direct marketing environment, reliable postal delivery, afﬂuent audience with a high propensity to shop multichannel and a changing landscape with a thriving online sales channel — has long been one of the best developed markets for direct merchandise. Eastern Europe — one of the most sizzling markets for anyone selling online, via catalogs or telemarketing — is now emerging as a highly promising market for multichannel merchants. Learn from experienced and successful executives how to grow a proﬁtable business in a scattered yet open market while dealing efﬁciently with different languages, cultures and tax-regulations. Moderator: André Delbecq, Direct Marketing International Consultant, A.Delbecq Direct Panelists to be announced. WEB & EMAIL MARKETING Developing Landing Pages that Convert Visitors to Buyers You've worked hard putting together a great paid and organic search program and the development of a top notch email program in order to get the right customers to your website. But without great landing pages that convert customers, much of that effort will go to waste. In this session, we'll provide you with strategies for creating effective landing pages that convert visitors to buyers. You'll see real-world examples of how well thought out and designed landing pages incorporated into your multichannel strategy can help drive sales. Moderator: Karen Crist, Vice President, Sales & Marketing, DMinSite Panelists: Tim Walter, Vice President, Eagle America Corporation Richard Sexton, President, Carolina Rustica 12:00 p.m. – 1:30 p.m. ANNUAL MULTICHANNEL MERCHANT AWARDS LUNCHEON & CEREMONY See page 17 for details. 1:30 p.m. – 2:15 p.m. DESSERT IN THE EXHIBIT HALL 2:30 p.m. – 4:30 p.m. SEARCH ENGINE MARKETING LABS See page 17 for details. 2:15 p.m. – 3:30 p.m. CONCURRENT SESSIONS CIRCULATION & DATABASE STRATEGIES Customer Loyalty Marketing: Bridging the Channels WEB & EMAIL MARKETING Growth through Smart Bidding: STP and RKG Share Strategies Find out how Sierra Trading Post grew their PPC program through smarter bidding. You’ll hear the secrets behind portfolio bid management systems and why the industry standard position-based systems guarantee inefﬁciency. Hear how Sierra Trading Post increased non-brand sales signiﬁcantly and improved efﬁciency through smart long-tail management and ﬂexible tools. Walk away with: I I Explore the decisions involved in establishing an effective customer loyalty program. Learn step-by-step how to overcome hurdles, make sound business decisions and reward your customers for continued loyalty. Discover how technology, reporting and analysis play a critical role in the success of your program. The speakers will share a case history on how one company with a complex distribution model tackled these issues. You will learn: I The steps necessary in determining the loyalty program that is right for you How to get started in designing a winning program Why you need to get buy-in from upper management Mark O’Berski, Co-President, FlarePath, LLC Rachael Ostrom, Director, Consumer Marketing and Advertising, Aveda Corporation 10 advanced tricks and tips to improve your bottom line The single most important fact about search marketing George Michie, Vice President Client Services, The Rimm-Kaufman Group Leigh Vosler, Paid Placement Marketing Manager, Sierra Trading Post I I Speakers: Speakers: CIRCULATION & DATABASE STRATEGIES WEB & EMAIL MARKETING Getting the Best ROI from Rich Media From “pageless” browsing, to personalized imaging, to video, to drag-and-drop content, the potential for innovation in ecommerce is abundant. This session will showcase how rich media and rich Internet applications are driving multichannel innovation through real-world case studies from multichannel retailers. It will include challenges these businesses face and the tools they have used for success. Best practices and results associated with their campaigns will be featured. You’ll learn how new technologies along with analysis of customer preferences, strategic execution and cost-effective multichannel tactics can result in increased sales both online and ofﬂine. Speakers: Sheila Dahlgren, Director of Product Marketing, Scene 7. An Adobe Company Dayna Bateman, Senior Strategic Analyst, Fry, Inc. Additional speaker to be announced. Circulation Testing Strategies that Produce Actionable Results Circulation managers know the old mantra: “Test, Test and Test Again”. But how can you be sure your testing strategies will provide actionable results? From designing single- and multi-variable tests to pulling panels and reading results on the backend, you'll learn the right way to plan and execute a circulation-driven test. We’ll also discuss data gathering and provide examples of tests which have become relevant for ALL catalog marketers. You’ll learn: How accurate and actionable test results can change the way you run your business I How to create and execute a complex test in a circulation environment I Fresh ideas for relevant variables to test Speakers: Fatemeh Khatibloo, Strategic Services, Binger Catalog Marketing, Inc. Karen O'Neill, Director of Direct Marketing, BabyStyle Claire Gordon, Co-founder, VivaTerra I ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 27 http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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