ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 28)

CONCURRENT SESSIONS | Wednesday, May 21 CREATIVE/PRODUCTION The Hottest Creative Tips from the Best in the Business Come to this exciting session where top creative directors will share the latest and hottest trends in creative design sure to get the attention of your customers. You’ll hear the best tips and techniques for engaging your customers through creative design in both your print and online catalogs. Get ideas for enticing covers, why creative should work closely with the merchandising team to achieve the best product layouts, tips for great photography, how to get your creative team to keep coming up with fresh innovative ideas. Take away great ideas that will translate into sales! Moderator: Paula J. Jeske, Vice President, New Business Development Direct Marketing, Black Dot Group Panelists: Terry Borders, Creative Production Manager, Gall's Additional panelists to be announced. What new technologies are they exploring? What are they doing to increase customer loyalty? We’ll share the outcome of this valuable survey and discuss what the results mean for your business. You’ll walk away with the information you need to position your company for success in the coming year. Speakers: Ralph Drybrough, CEO, MeritDirect Larry Kavanagh, CEO, DMinSite Don Libey, President, Libey, Inc. SMALL & START-UP MULTICHANNEL MERCHANT Increase Web Sales on a Shoe String Budget As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds and resources. This session will discuss ways to maximize your conversion and average order size without breaking the bank on expensive bells and whistles. Using solid web design, studying metrics and trends, taking advantage of strategic cost effective marketing and using strategic catalog mailings are all part of the frugal marketer’s playbook. Speakers: Michael Feiman, Director of Marketing, Pooldawg.com Steve Spangler, CEO & Founder, Steve Spangler Science Inc. MERCHANDISING Uncover Profitable Selling Space with Square Inch Analysis & Item Sales Analysis Once you learn about the usefulness of Square Inch Analysis, you’ll have more conﬁdence when determining whether or not to increase or decrease your catalog page count. Of course, Square Inch Analysis is no less important on your website than in your catalog. In this session, you’ll learn how to develop the spreadsheets for Square Inch Analysis and evaluate which calculations are essential to use. Plus, you’ll learn how to review item sales on your website. You’ll walk away knowing how to use Square Inch and Item Sales Analysis as objective tools for proﬁtable page and space allocation. Find out: I I WEB & EMAIL MARKETING Getting Into The Inbox — How To Improve Your Email Deliverability & Maximize Your Sales These days, there is a lot of talk about the importance of getting your email into your customer's inbox. But how can you avoid the spam ﬁlters? The reality is that email deliverability is affected by a number of factors, and there are steps you can take immediately to improve your success. Learn how list hygiene, the content of your message, and the way you send your messages can all affect your deliverability. We will review real-life examples and learn some practical steps you can take. Practical steps you can take, such as: I How to use web space analytics How to evaluate when to increase or decrease page count Ken Lane, President/Founder, Hathaway & Lane Direct Gina Valentino, President, Hemisphere Marketing Vicki Updike, Vice President, Marketing & Merchandising, Miles Kimball Additional speaker to be announced. Speakers: Practical tips to remove typos and bad email addresses from your list How poor sending practices can hurt your ability to get into the recipient's inbox How to easily track their email deliverability without additional tools or services Austin Bliss, President, FreshAddress, Inc. Additional speakers to be announced. I MULTICHANNEL MARKETING The Changing Multichannel World: Opportunities and Pitfalls of Doing Business For 15 years, the DMA has captured key metrics on marketing and ﬁnancial results of multichannel marketers. Epsilon has tracked consumer transactional data in its powerful Abacus database. Together, these powerful research ﬁndings can help you understand the opportunities and pitfalls of doing business in the multichannel environment. In this fact-ﬁlled, interactive session you’ll gain insight into: I I Speakers: 3:45 p.m. – 5:00 p.m. CONCURRENT SESSIONS BUSINESS-TO-BUSINESS Convenient Truths: Find New, Renewable B-to-B Prospecting Sources and Extract Profitable Customers This informative session is designed speciﬁcally for circulation managers at B-to-B and hybrid multichannel ﬁrms. You will get concrete advice regarding the use and utility of the various prospecting sources. Discover how to develop sound, successful prospecting practices. You will learn: I Industry benchmarks against which you can measure your company’s performance How successful multichannel merchants are adopting new techniques to drive greater proﬁtability in their business I Moderator: Anna Chernis, Senior Research Manager, Direct Marketing Association, Inc. Panelists: Paul Imbierowicz, President of Market Strategy, Epsilon/Abacus Jason Hornik, Senior Director, Marketing, Haggin Marketing Ways to address the unique challenges of “hybrid” companies who operate in both the B-to-B and B-to-C markets Strategies to allocate marketing resources more effectively Don Wiencek, President, B & B Electronics CeCe Hawkins, Account Executive, Donnelley Marketing Additional panelists to be announced. I Moderator: Geoff Wolf, Partner, LENSER SENIOR EXECUTIVE ISSUES The Future of B-to-B Marketing — Considerations for the Road Ahead For the third year, MeritDirect and DMinSite surveyed more than 50 B-to-B CEOs and asked them a number of questions, including: What should B-to-B leaders focus on in the upcoming year? Panelists: 28 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO http://Pooldawg.com

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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