ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 29)

CONCURRENT SESSIONS | Wednesday, May 21 CREATIVE/PRODUCTION Pushing Your Customer Over the Edge of Indecision — 50 Offer Ideas in 50 Minutes Much more than just a free gift, discount, or free shipping, the offer is a direct marketer's secret weapon for answering objections, differentiating you from the competition, supporting your brand, and jumpstarting fence-sitters. Come learn more about what goes into powerful offers at this fast-paced session. Fast-paced session, including: I SENIOR EXECUTIVE ISSUES Building a Brand Culture From the Front Line to CEO How do you get all your employees at all levels to live your brand, and understand how they speciﬁcally play a role in building it with your customers? Whether you’re a large or small company, your unique brand must be reinforced each time your customers come in contact with your company. This session will provide you with proven approaches and tools to help all your employees understand a) what a brand truly is and why it is relevant to them; b) what your company’s brand means to your customers; c) how what they do as an employee each day impacts the brand; and d) how customers are feeling about your brand. This will all be tied together into a roadmap for building a rich brand culture that permeates the organization. Speaker: Michael Mondello, President & CEO, SeaBear Company 50 ideas for strengthening your offer whether it's used online, in a catalog or direct mail How offers help solve marketing problems (i.e. comparison shoppers, hefty competition, buying objections) Pat Friesen, President, Pat Friesen & Company, LLC Additional speaker to be announced. I Speakers: MULTICHANNEL MARKETING Maximizing Your Customer Touchpoints This session will offer real-world challenges and their solutions that the represented companies grappled with as they tried to build customer loyalty. Three panelists will share ideas for gaining new customers, turning light users into heavy users, re-engaging users, and building brand loyalty. You’ll learn: I I I WEB & EMAIL MARKETING Do More with Less: Using Analytics to Increase ROI without Increasing Your Budget This session will provide an in-depth look at how modern furniture retailer, West Elm, applied advanced analytics to its strategy to better understand customer media behaviors across all of its marketing channels. Discover how to effectively develop and reach your niche and emerging customer segments through your mass and direct marketing efforts. You will learn: I How to maximize customer touch points Ideas for increasing the lifetime value of a customer How three companies overcame challenges and built customer loyalty How to use customer information to allocate customer messages cost effectively across all channels The steps to take in proﬁling customers across all the media they consume, both online and ofﬂine Nancy Shaver, Insight Strategist, Experian Decision Sciences, Experian Marketing Services Brian Tsung, Director of Marketing, West Elm Moderator: Sebastien Bilodeau, Vice President, Inbound and Retail Division, Synapse Group, Inc. Panelists: Denise Weaver, Senior Manager, IAC Advertising Solutions Barry Burmaster, Director of Marketing, Trans World Entertainment Additional panelist to be announced. I Speakers: ACCM 2008 Exhibitor List 24-7 Intouch 3M Direct Response Access Logistics Adrea Rubin Marketing, Inc. AFMS American Spirit Graphics Anchor Computer, Inc. Apsiva, Inc. Arandell Corporation Automated Packaging B&W Press Inc. Bill Me Later Blue Lithium, a Yahoo! Company Calibrus Canada Post Borderfree Catalog Vision, an infoUSA Company Catalogs America Catalogs By Lorel Catalogs.Com Catapult By Coe-Truman Technologies Chilcutt Direct Marketing CMS Direct/ Prefer Network CognitiveDATA Communication Logistics, Inc. Comosoft, Inc. Converseon Creative Automation Company Cross Country Computer Cyber City Teleservices Data Services, Inc. Datamann (as of 1/8/08) DHL Global Mail Direct Access Marketing Service Direct Marketing Association, Inc. Direct Media, Inc. Direct Tech, Inc. DM News DM Transportation Management Doubleclick Performics Dozier Internet Law, P .C. Dydacomp Enterworks, Inc. Epsilon Escalate Retail eTargetMedia.com, Inc. Experian FreshAddress, Inc. Fry Communications Inc. Fulﬁllment Systems, Inc. GA Communications / Pure Red Creative GlaserDIRECT, Inc. Global Response Hamilton Contact Center Services Hess Print Solutions HomeData I-Behavior Imagitas INFOUSA Inktel Direct Iverson Language Associates, Inc. James Tower Knowledge Marketing LaGarde Leon Henry Inc. LGP Gem Limited List Locators & Managers List Services Corporation Litle & Co. Livemercial Magnets 4 Media MBS Meadows Publishing Solutions Merit Direct MH2 Direct LLC MICROS-Retail Midco Call Center Millard Group, Inc. Morse Data Corporation Multichannel Merchant/NCOF National Call Center & Logistics Natural Solutions NCR NewHaven Software PacNet Services Ltd. ParadyszMatera PayPal, Inc. Peachtree Data, Inc. Pike Communications, Inc. Pindar Graphics Point One Graphics PostcardMania ProﬁtCenter Software Inc. Progress Printing Quad/Graphics Ripon Printers Ross Gage, Inc. Royle Printing Company Satori Software, Inc. Scene 7. An Adobe Company SHOP .COM Sigma Micro LLC Singer Direct St Croix Press, Inc. Stark Bros Fulﬁllment Services Statlistics Stibo Catalog, Inc. Stone Edge Technologies, Inc. Target Marketing Group The Hauser Group The Mail Group Times Printing Co, Inc. TradingBell, Inc. Transcontinental Printing Inc. TTC Marketing Solutions U.S. Monitor Unicor - Services Business Group Unreal Marketing Solutions, Inc. UPS USA Fulﬁllment WAVE Corporation Web Direct Marketing webloyalty.com Westring Technologies Wiland Direct Wirecard AG Zmags Inc. ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 29 http://SHOP.COM http://Catalogs.Com http://webloyalty.com http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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