ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 30)

POST-CONFERENCE CREATIVE WORKSHOPS | Thursday, May 22 | 9:00 a.m. - 3:15 p.m. I n these new in-depth, post-conference workshops, you will learn how to apply the creative concepts presented during the previous days of the conference, through hands-on exercises and interactive teaching. You’ll leave these workshops ready to design great creative catalogs and websites that engage customers and sell more. These all day workshops are for both marketing and creative professionals. Sign-up today! Web Creative In-Depth Workshop — Creating Websites That Engage Customers Print Creative In-Depth Workshop — Best Creative Techniques That Sell More B y all accounts, Web shoppers are growing more ﬁckle even as they grow more sophisticated. Forrester Research reports that less than half of e-commerce revenue comes from repeat customers, while every year the percentage of shoppers who buy based on price rather than brand name increases. To compound the challenge, the rise of social networks, user-submitted content and multimedia means the Web is a more crowded — and confusing — place to shop than ever. In this day-long workshop, participants will learn about the key trends shaping the shopping experience and examine in-depth the design, usability and merchandising tactics they need to succeed. At the workshop, they’ll put their expertise to the test in interactive exercises throughout the day by breaking into groups and through self-critiques. In addition, every participant will receive a set of evaluation tools and design guidelines they can apply to their own sites. Sessions include: L earn how to apply what you have learned about print creative during the conference sessions through hands-on exercises and interactive teaching in this workshop. From branding, to page layout, to working with the merchandising team, to copy and photography, we will take a close look at the all the elements that go into the best catalog design and how to apply these concepts to your catalog. This workshop provides both marketing and creative design professionals a chance to examine each element that goes into a well-designed catalog and how to apply these concepts. Throughout the days you will break into groups to discuss what works and what doesn’t about speciﬁc catalogs. You’ll leave the workshop not only understanding what works to pique a customer’s interest and what makes them buy from your catalog, but also how to make it happen. Sessions include: The New Rules of Engagement In this introduction to the day’s workshops, we’ll identify key trends shaping the future of the Web store, from microsites to sweepstakes games, as well as the design challenges they spawn — and overarching best practices to guide site development. Branding Overview In this opening session, we’ll discuss how a well designed catalog reﬂects your brand image. Examples of strong catalog brands will be critiqued in the process. Creative Critiqued We will focus on: Page layout I Use of color and product groupings I Making your merchandise concept the only option I Producing creative that sells Usable Rich Media Experiences: Why and How The overview presentation will discuss: I Evaluating what features are right to deploy on your site I Key rich media design and usability guidelines I The impact on performance and SEO I Vendors, tools and resources to help get the job done Copywriting Explored You’ll learn: I Tips that will make your copy jump I How to establish customer trust and loyalty I The importance of headlines Getting Creative You’ll learn about: I Choosing the right kinds of content for your site — on the product page and beyond I Boosting your WOW factor through creative design I Copy that sells Photography Explored We’ll learn about: I How to enhance your products’ beneﬁts I How to run a smooth photo shoot Who Are Your Customers? Personalizing Site Merchandising You will take away: I Key performance indicators that help shape customer proﬁles I The logic behind tailored merchandising and site content I Examples of effective personalization deployments Top 25 Elements of a Well-Designed Catalog In this session panelists will highlight the secrets behind the best designed catalogs. Why are they not just appealing but successful as well? Speakers include: Mike Wychocki, EVP Partner, Haggin Marketing Greg Carter, SVP Partner, Haggin Marketing Kathleen Schultz, Marketing & Merchandising Consultant, Haggin Marketing Best Design Practices for Social Computing The overview session will cover: I Proﬁling social computing users — they’re more mainstream than you think! I Best design practices for blogs, customer reviews, mobile applications and social networking pages I Separate design or integrated content? How to determine whether social computing belongs on a stand-alone microsite or within your current e-commerce store. Speakers include: Ken Burke, Chairman and Founder, MarketLive Judith Roberts, VP, Internet Strategy, MarketLive Jaye Sullivan, Director of Internet Strategy, MarketLive 30 ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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