ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 4) Program by Track Don’t Miss These 100 Educational Sessions Designed to Sharpen Your Skills! I Business-to-Business ® The Future of B-to-B Marketing — Considerations for the Road Ahead (for senior executives) ® What Every B-to-B Multichannel Merchant Needs to Know about Marketing Strategy ® Strategies for Blending Marketing Channels to Increase B-to-B Sales ® Successful B-to-B Acquisition and Retention Techniques that Help Grow Profits ® How to Boost Profits with B-to-B Vertical Marketing ® 50 Ideas in 50 Minutes — Tips to Increase Sales and Profits for Your B-to-B Company ® Business-to-Business Database Best Practices for Profitable Results ® Using Dynamic Content Delivery to Increase B-to-B Sales ® Measuring and Balancing Marketing Investments in the B-to-B Multichannel World ® B-to-B Catalog Creative Showcase — Five Case Studies in Doing It Right ® Convenient Truths: Find New, Renewable B-to-B Prospecting Sources and Extract Profitable Customers ® Saving On the Three P's: Paper, Production, and Postage ® Effectively Manage the Creative Process and Gain Cost Efficiencies ® The Hottest Creative Tips From the Best in the Business ® Pushing Your Customer Over the Edge of Indecision — 50 Offer Ideas in 50 Minutes ® B-to-B Catalog Creative Showcase — Five Case Studies in Doing It Right ® A Perfect Balance Website Redesign That Drove Increased Sales and Loyalty ® Building Your Brand While You’re Building Your Business: How Brand and Creative Produce Incremental Growth ® Email Creative Strategies that Increase ClickThroughs ® Practical Website Features That Improve the Customer Experience and Boost ROI ® Getting the Best ROI From Rich Media ® Print Creative In-Depth Workshop — Best Creative Techniques That Sell More (Post-Conference Workshop) ® Web Creative In-Depth Workshop — Creating Websites that Engage Customers ® If You Get Them, Keep Them: Retaining Customers with Better Contact Strategies ® Building Your Brand While You’re Building Your Business: How Brand and Creative Produce Incremental Growth ® Growth Strategy Challenges: A Panel Discussion with People Who Are Making It Happen ® Launching Your Catalog or Spinoff — A How-To for Success ® How to Grow Your Multichannel Business in a Few Easy Steps ® Small Fish, Big Pond. How Niche Marketers Can Use Unique, Boutique Positioning to Win Loyal Customers ® Increase Web Sales on a Shoe String Budget I Web & Email Marketing ® Secrets for Successful Email Marketing ® Organic Search Essentials: The Top 10 Things You Must Be Doing to Be Successful ® Analytics Jump Start! ® Navigating Through Spam Filters and ISPs to Reach Your Customers ® Getting the Most Out of Your Pay-Per-Click Program ® Boost Profits with Effective Multichannel Campaign Analytics ® Making the Message Matter: Effective Use of List Segmentation for Content Relevance ® Conversion is your Ultimate Secret Weapon: Tracking & Optimizing Search Traffic ® A Better Understanding of Your Web Traffic = Increased Sales ® Email Creative Strategies that Increase ClickThroughs ® Reputation Management: Protecting Your Brand in the Search Engines ® Continual Improvement Process — Using Data to Drive Conversions ® Where Do We Go From Here? The Future of Email Marketing ® Secrets for Getting More and Better Links for Higher Search Rankings ® Using Testing to Create a Better Customer Experience and Increased Sales ® Sell More with Proven Website Design ® Practical Website Features That Improve the Customer Experience and Boost ROI ® Optimize Your Search Marketing with Free Web Tools ® Reaping the Benefits of Social Media ® A Perfect Balance Website Redesign That Drove Increased Sales and Loyalty ® Consistent Branding from Email to Landing Pages — Maximize Your Online Presence ® Measuring PPC Search as Part of the Marketing Mix ® Replacing Your Ecommerce Platform: A Step By Step Guideline for Success ® Increase Sales and New Customers with Shopping Comparison Sites ® Maximize Your Web Catalog: Search Optimization, Content & Analytics ® Driving Conversions: Top 10 Answers on the Board! ® Finding the “Best” Product: How Site Search Can Drive Sales and a Superior Customer Experience ® Surprising Email Tactics for Maximum Response ® Paying for Performance: Managing Web Affiliates in a Multichannel World ® Mobile Marketing in a Multichannel Marketplace ® Growth through Smart Bidding: STP and RKG Share Strategies ® Getting the Best ROI from Rich Media ® Developing Landing Pages that Convert Visitors to Buyers ® Increase Web Sales on a Shoe String Budget ® Getting Into the Inbox — How to Improve Your Email Deliverability & Maximize Your Sales ® Do More with Less: Using Analytics to Increase ROI Without Increasing Your Budget ® Merchants Reveal Merchandising Secrets that Sell More Product Online ® Online and Off-line Merchandising Verve: Strategies to Boost Product Performance ® Uncover Profitable Selling Space with Square Inch Analysis & Item Sales Analysis I Circulation & Database Strategies ® Circulation Planning – The Key to Meeting Your Catalog Demand Goals by Channel ® Blending House File and Prospect Mailing Strategies for Best Results ® Mailing, Merge and Test Strategies That Will Enhance Your Results ® Multichannel Matchback — Accurate Allocation of Orders Set the Stage for Continued Success ® Long Term Planning — Creating Your Three-Year Plan ® Gain New Customers Through Insert Media, Print Advertising, DR Radio & DRTV ® How 5 Multichannel Catalogers Survived and Succeeded Despite the Postal Increase ® It’s the Data! How Smart Direct Marketers Can Utilize New Data Sources ® Optimize Your Prospecting Dollars Across Multiple Channels ® Making the Most of Co-op Databases ® How Do You Know it Worked? The ROI of Data-Driven Marketing ® Calculating Lifetime Value for Smarter Allocation of Resources ® Don’t Cut Your Circulation! Incorporate Clean, Cut and Replace Strategies to Optimize Marketing and Mailing Costs ® Stump the Experts: The Latest Circulation Techniques to Increase Sales & Profits ® Customer Loyalty Marketing: Bridging the Channels ® Circulation Testing Strategies That Produce Actionable Results ® Successful B-to-B Acquisition and Retention Techniques That Help Grow Profits ® Business-to-Business Database Best Practices for Profitable Results ® Convenient Truths: Find New, Renewable B-to-B Prospecting Sources and Extract Profitable Customers ® Going to the Source? Accurate Multichannel Matchbacks for Bottom Line Results ® Full-Blown Acquisition: Getting Customers in a Hyper-Competitive Market ® If You Get Them, Keep Them: Retaining Customers with Better Contact Strategies ® Secure Your Company’s Bottom Line: Secure Your Data (for senior executives) I Merchandising ® Invite Your Customers into Your Brand and Watch Your Sales Grow ® Editing Your Product Selection to Gain True Merchandising Authenticity ® Strategic Merchandising Metrics That Lead to Better Results ® Merchants Reveal Merchandising Secrets That Sell More Product Online ® Online and Offline Merchandising Verve: Strategies to Boost Product Performance ® Prioritizing Cross-Channel Merchandising to Win the Hearts and Minds of Customers ® Merchandise Analysis: A Critical Measurement for Success (Made Easy) ® Overcome the Challenges of Sourcing From Asia ® Differentiate or Die! How to Avoid “Me Too” Syndrome in Your Merchandise Assortment ® Uncover Profitable Selling Space with Square Inch Analysis & Item Sales Analysis I Multichannel Marketing ® Multichannel Matchback — Accurate Allocation of Orders Set the Stage for Continued Success ® Direct Selling: A New Profitable Channel for Multichannel Merchants ® Multichannel Challenges: Single Solutions ® You Can Apply Best Practices in Direct Marketing to Your Retail Marketing Efforts ® Secrets of Successful Multichannel Techniques ® Making the Most of Multichannel: Reaping the Synergies, Avoiding the Pitfalls ® Going to the Source? Accurate Multichannel Matchbacks for Bottom Line Results ® Go Green: 15 Strategies for Marketers to Improve Efficiency & Help the Environment ® Battling Rising Costs Across the Entire Multichannel Enterprise ® The Changing Multichannel World: Opportunities and Pitfalls of Doing Business ® Maximizing Your Customer Touchpoints ® Measuring and Balancing Marketing Investments in the B-to-B Multichannel World ® From Your Mailbox to Your Inbox: Maintain Brand Consistency Across Channels for Improved Sales I Creative/Production ® Brand – It’s Not a One-Time Thing, It’s an All the Time Thing! ® The Do’s and Don’ts of Design That Motivate Buyers ® Sell More with Proven Website Design ® Transforming Cold Copy into Hot Copy to Boost Response ® Strategy-Driven Photography in a Multichannel World ® Catalog Redesign: How A Fresh Look at a Time Honored Brand Increased Sales ® This Worked. That Didn’t. ® Reducing Costs and Time-to-Market With Effective Content Management ® Through Their Eyes Only: Building Experiential Creative That Sells I Senior Executive Issues ® Mergers & Acquisitions Intensive ® Senior Executive Summit (by invitation only) ® The Future of B-to-B Marketing ® Secure Your Company’s Bottom Line: Secure Your Data ® Why Well Integrated Multichannel Retailers are More Profitable and Valuable ® Building a Brand Culture From the Front Line to CEO ® Expand Into the New and Mature Markets of Europe I Small & Start-up Multichannel Merchant ® Setting the Stage for Success ® Full-Blown Acquisition: Getting Customers in a Hyper-Competitive Market ACCM 25th ANNUAL CONFERENCE MAY 19-22, 2008 • GAYLORD PALMS RESORT • ORLANDO
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